Face it. Most of us are buying things on Amazon, and some of us are buying things on Amazon every. single. day.
And it's not just things... music, movies and shopping experiences are now being offered through the retail giant. If you own a brick and mortar store, how can you compete in an environment where the consumer values convenience, speed and doing it from their cell phones over shopping in-person?
Bottom line: Can your retail store compete with Amazon?
The answer is: sometimes. Surprisingly there are a few ways you can rise above the "Generation Now" culture to offer a shopping experience that levels and sometimes even surpasses the "get-it-quick and cheap" culture of online retail.
1. Go Beyond the Brick and Mortar: Get an Online Store (It's Easier Than You Think)
There's one thing you have that Amazon doesn't, and that's a physical location. So you have to use that to your advantage by offering a shopping experience rather than a chore... more on that later.
To start, there's one crucial first step to ensure your store stays in the game with giants like Amazon on the playing field: Start offering your products (at least some of them) in an online store.
Before you stop reading and go back to scrolling social media, relax: a good point of sale system and support team will help you easily transition your products to an online store.
The Easy Way to Set Up an Online Store
Work with a supportive POS company to transition your products to an online store in addition to your retail space, and you get the best of both worlds.
With an online store, you can offer your products online and increase the purchases of your existing customer base, all whilst reaching out to new ones.
Speaking of online, once your store has a presence on the web you can start easily targeting prospective customers on social outlets like Facebook and Instagram. You can even create foot traffic by offering deals potential customers will see online and on social media and mark them as "in-store only".
2. Offer an Experience
As you create a customer base that is familiar with you both online and in-store, there are a number of things you can tap into that will help your store stay relevant next to Amazon.
- Use customer data to inform your inventory. With a good point of sale system, this takes minutes.
- Up your shipping game. A good point of sale support team can help walk you through ways to make this easy, even for a Mom and Pop business.
- Stay in touch with your customers over email and social media. Point of sale integrations, sometimes even free ones, can help you create and maintain a conversation with your customers online and off, so you can keep them engaged and coming back for more.
Talk to an Expert
The best way to get your retail store to compete with Amazon is to stay informed of all the ways you can elevate your business on a budget and keep attracting new customers. Contact a member of our team today for a free point of sale demo and an enlightening conversation about taking your retail store to the next level.