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5 Tips for a successful holiday marketing campaign 


There is absolutely no doubt that the holiday season is the time of the year when retail is able to live up to its full potential. During this period, people are more susceptible to marketing, as well as willing to spend substantially more than they usually would.


This is all due to holiday euphoria. While some may assume that this is a phenomenon that occurs independently, nothing can be further from the truth. It takes a huge amount of time and effort to build up and maintain this level of euphoria, which is something that both small businesses and major corporations can and should take advantage of. Here are a few pointers on making your holiday campaign a success.

Start blogging about the holidays

5 Tips for a successful holiday marketing campaign 

If your company has a blog, it might be a good idea to remind your audience that the holidays are just right around the corner. The best way to start is by consulting your editorial calendar and in this way, figure out how to get the most out of the holiday season. Naturally, you want to start as early as possible so that you can build up enough hype just prior to the peak. Apart from this, you also need to find the right topics to blog about, however, when it comes to boosting your chances of success, you must first deal with the scheduling.

Local Ad Targeting

5 Tips for a successful holiday marketing campaign 

Even if you hope to establish a global presence at some point, it is best to go with local ad targeting at least for the time being. Most ads nowadays ask for a permission to track the location of their users and this data can be utilized to get much more out of your Facebook advertising strategy. Not only will this allow you to choose who sees your ads but also refine the location targeting to a degree where you can choose both the audience and the location. Due to this highly personalized nature of holiday presents, local targeting usually turns out to produce an incredible ROI.

Print Leaflets and Brochures

5 Tips for a successful holiday marketing campaign 

In the era of social media and digital marketing, you might want to consider taking a bit more traditional approach to marketing. Needless to say, one of the best ways to go about this is by printing leaflets and brochures. Not only will this allow you to display all of the necessary information in one place but also magnify the significance of any limited-time offers and special discounts you have. Apart from looking for ways to distribute them, you might also want to consider installing DisplayMe stands as a display solution. This way, the brand recognition effort you are making seems more accessible and less invasive, both of which greatly boost its efficiency.

Make your Content Shareable

5 Tips for a successful holiday marketing campaign 

Another thing you need to keep in mind is that the less work you actively have to do the better. Plus, if you manage to get more people involved, you can easily increase your reach without any effort. For this to work, however, you need to make sure your content is easy to share. Apart from getting an influencer or two on board (both micro and macro influencers), you can also rely on brand ambassadors or just people who like your content for any other reason.

Automate Your Ads

5 Tips for a successful holiday marketing campaign 

Earlier on, we mentioned the importance of scheduling in blogging, well, the same thing should apply to your ads, as well. The frequency of your ads needs to be high enough to ensure you are noticed but, then again, not so high that it makes your content annoying or boring. Furthermore, you should keep in mind that a portion of your audience may be in a different time-zone, especially if you also have an online store, which means that the frequency of ads needs to be adjusted to this fact. Due to all of this, automation is the only sensible solution to your problem.

Conclusion

The greatest problem with boosting your sales in the holiday season is that your competition will be on the hunt as well. Needless to say, this makes your odds at offering something new, fresh and desirable much lower. However, by abiding to the above-listed principles, you might easily find a way to differentiate yourself and win over even some of the most closed-off potential customers. Moreover, a successful holiday season may easily prolong itself into a successful year, provided you pull everything off just right.



AUTHOR

Tony Solomon

Tony Solomon is former LA-based translator turned writer. Currently, he is one of the senior editors at MediaGurus. Tony is well-versed in doing heavy research while striving to write high-quality content for the web.



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