5 Benefits of Integrating Your POS System with BigCommerce

Written by Kadence Edmonds

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Does your business run both an e-commerce site with BigCommerce and a brick-and-mortar store? If the answer is yes, then you would be well aware of how your success as a retailer relies on a tightly-integrated customer experience across each of your locations. 

Simply put, customers expect to have the same shopping experience regardless of whether they purchase through your website or at a physical store.  

The best way to introduce this consistency is by implementing an integration between BigCommerce and your retail POS system. Let’s take a look at how this integration helps to bridge the gap between your customers' physical and digital shopping experiences. 

Accurate Product Data

Crunching numbers, data entry, and stock calculation: retailers often loathe these buzzwords because they’re mostly associated with mundane and lengthy tasks. You either love them or hate them, and most of us are in the latter group.

If your store runs standalone technology platforms, inventory and accounting information won’t sync. If a product is added into one system, someone needs to manually update any other system that relies on the same data. So adding 1000 new products to your POS and e-commerce store could become timely and expensive.

But with the integration between BigCommerce and Epos Now, these updates are automatically applied. You can add and remove products from both catalogs without any headaches. Just think of the time that can be saved and the manual entering errors that can be avoided. 

Updated Inventory Management 

Any business owner knows just how crucial it is to streamline inventory management. The balancing act of being overstocked or understocked is a fine line, and managing those numbers can be a nightmare.  

Having accurate inventory levels is essential to both in-store and online selling. Not having up to date data can lead to a domino effect like overselling, which can flow on to reduced customer satisfaction and a drop in return customers. Alternatively, you might order too many goods, increasing your store’s shrinkage costs.

Having your BigCommerce store connected with your Epos Now system will keep inventory levels accurate when a transaction is completed, regardless of location. This is key to provide employees with a real-time update on inventory statuses and product availability, reducing the chance of overselling automatically. 

Share Customer Data Between the Systems

You will get clear insights into customer sales behavior by integrating your POS system with BigCommerce. Having all of your customer data synced in one centralized location will give you the ability to analyze trends and make tailored customer recommendations. You can track in-store and online shopping habits to see which buyer personas to target. This is a huge advantage from a marketing perspective, especially if you run a loyalty program

Add More Sales Channels 

Multichannel approaches to running a business are becoming the norm. Not only does multichannel selling provide customers with more touchpoints, but it also offers the ability to accommodate different buying preferences.  

Integrating with BigCommerce allows you to sell beyond the restrictions of a physical store.   It means your business is no longer bound by limitations like opening hours, location, and capacity. If an emergency or holiday closes your physical store, you can keep driving revenue through your online channel. 

It’s not, however, just your customers who benefit from the integration. You’ll be able to save your employees’ time, too. The integration will automate the process of selling across channels, so online orders will no longer have to be manually entered through your POS system - another huge time saver for any multi-channel business.  

Centralized Reporting 

Reporting is key to your business’s success. Your POS reports give you insights on sales figures, product performance, inventory levels, and much more. Similarly, your BigCommerce store also offers valuable, in-depth business reporting. 

So, what’s the bonus of having the two integrated? Your reports are updated in real-time and can be viewed from a single location, rather than jumping between the two. Think of the simplicity that this provides, especially from an accounting point of view. At a glance, you will be able to see a complete overview of your entire business from sales to stock numbers in your Epos Now Back Office. 

Best of all, you can access these reports from any device, anywhere. You can go on holiday or work from home and still have oversight of your store.

Are you interested in finding out more about integrating your BigCommerce store and POS? Get in touch with the team to find out more.