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5 ways to ‘BOO’st sales in your retail business this Halloween


Retailers, it’s time to don your vampire teeth, crack out the fake blood and get in the Halloween spirit! With over £300m spent in the UK and $6.9bn spent in the US, Halloween is up there with Mother's Day and Valentines for lucrative commercial holidays. With plenty of competition in supermarkets and on the high street, how can you maximise your sales potential on the run up to the scariest night of the year?


Start promoting early

Planning and executing your Halloween offering early, at least a few weeks minimum, is the best way to maximise your profitability potential. Think about what you want to achieve and how best to that in a way that's appropriate to your business. Do you want to drive revenue or retention? Are you pushing promotions or a memorable experience? Are you appealing to children or their parents? Do you have products that lend themselves well to the theme? Establishing this early on will ensure you have a strong plan, encouraging customer engagement and giving you a valuable opportunity for promotion throughout October.

Get in the Halloween spirit

What better way to get you customers caught up in the Halloween vibe than getting stuck in yourself. Even with a small budget, you can create a host of horrors with decorations from cheap Halloween suppliers. Get some inspiration from Pinterest and create your own decorations, or delegate the task to your staff if you’re artistically challenged. Window displays, spooky in-store signage and inviting staff to embrace fancy dress are all ways to encourage your customers to take part and indulge in some additional Halloween treats.

Put a spooky spin on something you already sell

Putting a spooky spin on a product you already sell is a fantastic way for your business to get into the spirit of Halloween while allowing you to keep costs down. For example, convenience store owners could create a trick or treat bin with low price products, or if you run a beauty salon, you could advertise Halloween makeovers and themed manicures. For advertising in store, focus on attention-grabbing signage or point of sale promotions which highlight your special offers/competitions. Use social media to advertise your themed products and make sure you include some photographs of what you have on offer, as research suggests that users are more likely to engage with posts that have pictures!

Theme your marketing efforts

We’ve already discussed advertising your efforts on social media, but why stop there? Don’t forget, your website is a 24/7 brochure of your business. Simple changes to your website, the addition of a Halloween banner, use of ‘scary’ imagery, creepy fonts and adapted logos to show your business is engaged and invested. (Check out Halloween themed logo below!) Sending themed emails to your customers won't cost anything and can be created quickly and easily using our Mailchimp integration. There are some fantastic pre-made, professional looking templates that are very effective at advertising events, special offers, competitions or activities you run during the week or for one day only.

Run a competition

Running competitions, online or in-store, are tried and tested ways to encourage customer engagement. Halloween is a prime opportunity for running fun themed competitions to appeal to your target demographic. Establish what you want to achieve, more social media follows, boosted engagement on those channels or improved brand awareness? Think about what platform you want to run it on. Choose prizes which will encourage people to enter, such as a desirable stock item, a week's worth of groceries for example, or cash prizes are always popular. Set clear guidelines and hype it up with social media, in-store posters and word of mouth. If your business deals in children’s products or parents regularly use your shop, such as a local convenience store, running a competition for children will encourage parents to spend time and money in your establishment. Pumpkin carving competitions, face painting and craft activities are always popular. Low-cost prizes such as confectionary will be well received among children.

Conclusion

Businesses embracing Halloween and all its trimmings will see an increase in customer engagement and brand awareness, with the potential to drive revenue in the weeks approaching the 31st. It needn’t be expensive or time-consuming, especially when utilising Epos Now’s integrations to send out targeted promotions, newsletters or incorporate spooky designs into your website! Happy Halloween!

5 ways to ‘BOO’st sales in your retail business this Halloween


AUTHOR

Erin Heenan

Erin joined Epos Now in 2016 as an in-house content writer for the marketing department, making use of 10 years experience working in busy restaurants. An avid fan of shopping and eating out, she is committed to helping retail and hospitality SMEs get the most out of their businesses.



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