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8 reasons to invest in EPOS before Christmas


EPOS systems provide businesses with a plethora of benefits all year round, but the additional festive demand and the stresses associated with it make investing in EPOS a particularly wise choice for retail and hospitality businesses this Christmas. Here are 8 reasons why you should implement an Epos Now system in your business now, in time for the Christmas rush.


Training seasonal staff

Increased footfall and longer opening hours mean you need to hire additional staff. These temporary staff need to be confident on how to use the system to provide the highest level of service to your customers. Epos Now’s award-winning systems are intuitive and easy to navigate with logical user journeys, with staff picking up the basics in under 15 minutes. You can also customise staff permissions to prevent unauthorised discounts and refunds.

Encourage loyalty

Customer retention is the holy grail of small business, but securing this can be difficult. The increased footfall Christmas brings allows you to advertise your products and services to a broader audience. Offering customers access to a loyalty scheme incentivises them to visit your business again. Epos Now offers a range of loyalty schemes, from traditional card-based systems to apps. Check out the full range of loyalty services we offer through our AppStore.

Build a marketing database

Christmas is a great time to flesh out your marketing database for the year ahead. Capture customer contacts through in-store sign-up's, competitions and newsletters to send out targeted offers and satisfaction surveys throughout the seasonal period and beyond. Appeal to the environmentally conscious of your customer base by emailing them their receipts.

Real time reporting

Epos Now’s intelligent reporting features allow you to track business critical data. Knowledge is power and knowing what’s working and what isn’t allows you to make changes to improve your profitability. Track sales by the hour, day, month or year to adequately forecast footfall and identify poorly performing stock. Incentivise staff by acknowledging your top sellers, identifiable through your customisable dashboards in your back office.

Powerful promotions

Personalisation is the new frontier of retail. Offer your customers promotions based on the amount they spend, or the items they buy, helping you to drive up your average customer spend without manual calculations.

Keep track of stock

Bare shelves are a huge no-no, especially in the run up to Christmas. Keep on top of stock to be sure you never run out of your best-sellers again. See real-time accurate stock levels, and receive automatic notifications when your stock needs re-ordering. This feature also prevents you from sitting on surplus stock which is damaging to cash flow.

Gift receipts

You see your customers umming and ahhring over a certain product, unconfident in their gift selection. The option of a gift receipt could secure you that sale. Easily print proof of purchase omitting the price, providing your customers with flexibility and peace of mind this Christmas.

Cut queues

The festive seasons conjures images of harassed shoppers, arms laden with items, impatiently shoe taping in winding queues. A fully integrated EPOS system can dramatically reduce the time of each transaction, cutting queues, reducing the purchase abandonments, allowing you to serve the next customer quicker! Don’t keep them waiting!

Conclusion

It’s inevitable that you will be busier during the Christmas period, and with this in mind it is likely that wait-times and theft will increase without the added protection EPOS affords. With Epos Now, you can speed up your transactions, cut queues, and keep an accurate track of your sales, stock and staff to ensure that profitability is maximised, not only at Christmas, but all year long.



AUTHOR

Erin Heenan

Erin joined Epos Now in 2016 as an in-house content writer for the marketing department, making use of 10 years experience working in busy restaurants. An avid fan of shopping and eating out, she is committed to helping retail and hospitality SMEs get the most out of their businesses.



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