9.17.2020

Does LinkedIn Hiring Data Show That Retail is Bouncing Back?

Written by Austin Chegini

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Each month, LinkedIn reports hiring trends and lists high-demand skills. Their data covers all sectors of the economy, so it was a surprise to see so many retail positions in their August report. 

Which jobs are in demand? 

This monthโ€™s data shows that companies are looking to rebuild after the slowdown caused by the coronavirus pandemic. Firms need people to shore up their supply chains and interact with guests, as well as managers and trainers to make sure operations run smoothly. 

Here are the ten most popular jobs in August 2020:

  1. Salesperson
  2. Software Engineer
  3. Registered Nurse
  4. Food Delivery Driver
  5. Cashier
  6. Store Associate
  7. Tax Associate
  8. Driver
  9. Financial Advisor
  10. Project Manager

What caught our eye were the three jobs that directly deal with retail operations. Many news outlets report that retail stores are closing across major markets like New York City, but does that mean retail is hurting across the United States? 

Which jobs are growing the fastest? 

LinkedIn also tracks hiring data month over month to see where demand has spiked the most. We found this monthโ€™s report to be very interesting! 

Here the ten fastest-growing jobs in August 2020:

  1. Retail Associate - 790% increase
  2. Tax Associate - 600% increase
  3. Cloud Engineer - 220% increase
  4. Service Associate - 190% increase
  5. Sales Advisor - 150% increase
  6. Retail Specialist - 140% increase
  7. Automotive Technician - 140% increase
  8. Sales Specialist - 140% increase
  9. Driver - 130% increase
  10. Store Keyholder - 120% increase

Much like the previous set, many of the fastest-growing jobs are in the retail industry. There must be a huge demand from consumers for Retail Associate hiring to jump by 790%! With major shopping events like Labor Day and Black Friday coming up, it made sense for stores to start hiring staff in August. 

What does this tell us about the retail industry?

Despite the doom and gloom you might see in the media, there seem to be a number of positive trends that show the economy may be recovering. 

Stores are Hiring

The most important piece of this data is that companies are bringing on more staff. Hiring is always a positive sign, especially after so many people have been laid off. It is even better if stores are posting public hiring announcements. These retailers have likely already tapped into their list of past employees or recently laid off staff, so they are even bringing in new workers from other areas of the workforce.

Stores are Selling

If companies are hiring, then they are likely selling enough to necessitate those additional jobs. The new job openings show us that consumers are confident in spending their money, and businesses are confident that this demand will stay at this level or increase. 

Unfortunately, retail is a broad segment of the market, so we cannot say which types of goods are in-demand over others. However, recent Census Bureau data indicates that electronics, personal goods, and clothing have risen in demand over the last two months. 

In-person, not just online

The pandemic has increased online shopping tremendously, but this data shows that in-person shopping is still a key part of everyday life. Since stores are hiring Cashiers and Store Associates, there is likely a need for face-to-face sales. Brick and mortar stores that are not using an e-commerce platform can still hold a competitive place in the market. 

How a Retail Store Can Stay Competitive During COVID-19

The economy is attempting to recover, and the LinkedIn data shows that people want to shop. Retail stores play an important role in the economy, but customers may be hesitant to visit shops they deem unsafe or inconvenient. 

Here are some steps to ensure your store remains a crowd favorite:

  • Be clean: Shoppers want to see workers wearing masks properly and sanitizing high traffic areas
  • Be convenient: Half of Americans use contactless payment, and most do not carry more than $20 in their wallets. Take digital payments to keep customers satisfied
  • Be online: We recommend you have an online store, but even having a social media presence to share your latest deals will help shoppers connect with your store
  • Be friendly: Repeat customers spend much more than new shoppers, so implementing a customer loyalty program will show guests that you value them and keep them coming back
  • Be engaging: Make sure you stay in front of your customers with email marketing, SMS messages, and push notifications. Let them know about any special promotions and other incentives at your store!

With the Epos Now cloud point of sale system, you can do all of the above and more. Speak with our sales consultants today to learn more about taking your retail business to the next level.