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Encouraging footfall through free WiFi


Introducing free WiFi has become increasingly more important to food and drink outlets for driving profits. Research shows that having WiFi, results in a higher foot traffic, more time spent on site, and can also increase the amount of money spent. As a business owner, you're always trying to give your customers the best experience possible. By introducing free wifi, you can seize this opportunity to help grow your business.


Make WiFi part of your branding and collect customer data.

By using a WiFi guest portal, it enables you to advertise offers and new products when customers log into the network. We suggest downloading ‘Public Wifi' a free app found in our AppStore. As part of our systems, with built in email marketing, why not maximise your potential of your POS. Through installing WiFi, you can even ask for their email address, which a great way to build customer data. You also have access to the data and can send campaigns to your loyal customers to bring them back to your business.

Enhance your social media marketing and encourage word of mouth

By making wifi readily available, customers can do the marketing for you through social media. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.

By encouraging customers "check in" at your restaurant through the use of your WiFi, or sharing a photo of their favorite dish with their friends, customers will spread the word, and word-of-mouth is a valuable tool for sustaining your business.

Take advantage of ‘Laptop Workers’

Many people now work remotely from their laptop, in cafes and restaurants. Attract them with tables, outlets, and reliable and secure WiFi, and if you are really willing to go the extra mile, we recommend creating ‘Quiet Zones’. These types of customers will often stay longer, buy more, and bring others through the doors. This method can boost ‘quiet’ periods of time, especially if promotions have coincided.

Gain a competitive edge?

It’s time to consider what your competitors are offering! Free WiFi is a great opportunity for your business to gain a competitive advantage. Introducing WiFi, can enhance your loyalty programmes for customers as it will encourage them to use it and gains you more customer data. Download Loyal Zoo - an app which they can redeem points in-store by checking into the app, highlighting available promotions, and redeemable points!

If you'd like more information on the features and benefits an Epos Now system could afford you and your business, please get in touch with our team of specialist consultants on 0800 2 945 945.



AUTHOR

Sophie Palmer

Sophie joined Epos Now in June 2017, as Online Marketing Executive, bringing her years of online marketing experience in different retail sectors to the table.



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