Epos Now Resources

What is Voice of the Customer (VoC)?

Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. Gathering VoC information goes beyond simply gathering some feedback. It’s what businesses do with the feedback that’s important. 

How to Improve a Customer’s Experience With Your Company

There is perhaps nothing more important to all businesses than to improve a customer’s experience of their company. Companies that improve their customer experience will improve their customer retention rate and revenue streams.

Business Sustainability Strategies

Be kinder to the planet by implementing a sustainable business strategy. Here are some steps you can take immediately to make your organization more eco-friendly.

How to Make a Cash Flow Statement

Many small business owners dread dealing with the financial side of the business as it can often feel intimidating to work on things like cash flow statements.

What is ATV in Retail?

If you own a small business, you’ve more than likely heard the acronym “atv” thrown around. But what does it mean, why does it matter, and how can you improve it?

5 Reasons Why is Branding Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business. 

The Best New Businesses with High Profit Margins

Some people need a high rate of return when they start a business. Here are some great new businesses with high profit margins.

How To Improve Customer Service

Make actionable changes that improve customer satisfaction and retention. This guide outlines four strategies designed to improve customer service in business.

Which Brand Personality Archetype Does Your Business Fit?

Your business’s personality is formed through your brand values, communication style, and approach to customer service. 

There are 12 common brand personality archetypes. Understanding these archetypes will help you understand where your brand fits in the market.