Epos Now Resources

The 7 Ps of Marketing

The 7 Ps give marketers a wider and richer source of references to navigate the complex and ever-changing world of marketing.

9 Great Product and Service Differentiation Strategies

Creating a distinctive brand is essential in securing the success of your business. Here are some product and service differentiation strategies you can use to draw more customers to your business.

How to Approach Small Business Branding

If you’re running a small business, one of the most important things you need to do is create a solid branding strategy. Here are some great branding ideas for small businesses to help you get started.

5 Great Business Pricing Strategies

11 of the Best Bar Names in the World

Choosing a name for your bar is one of the most important business decisions you can make. Here are 11 of the best names for a bar in the world to give you some inspiration.

Business Growth Strategies: The Ansoff Matrix

The Ansoff Matrix is made up of four strategies you can use to grow and expand your business. The matrix is laid out in a way that helps business owners understand their current strategy better, and helps them analyse the risks associated with adopting a new strategy.

The Four Ps of Marketing

When you’re trying to sell or raise awareness for a product or service, you need a strategy. And no matter what you’re doing, most marketing strategies are based on the Four Ps of marketing.

What is Voice of the Customer (VoC)?

Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. Gathering VoC information goes beyond simply gathering some feedback. It’s what businesses do with the feedback that’s important. 

5 Reasons Why is Branding Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business.