Epos Now Resources

5 Reasons Why is Branding Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business. 

How To Improve Customer Service

Make actionable changes that improve customer satisfaction and retention. This guide outlines four strategies designed to improve customer service in business.

Which Brand Personality Archetype Does Your Business Fit?

Your business’s personality is formed through your brand values, communication style, and approach to customer service. 

There are 12 common brand personality archetypes. Understanding these archetypes will help you understand where your brand fits in the market. 

How to Make Gift Cards for Your Business

They’ve become a vital payment tool since the pandemic, so here’s a complete guide on how to make gift cards for your business.

How to Reduce Employee Turnover

Having a high employee turnover rate can cost you lots of money. Here's how to reduce employee turnover so you can keep your business operating smoothly.

Four Business Competition Strategies for 2021

If a company attempts to pursue multiple marketing strategies at once, it is likely to end up stuck in the middle, offering average products for average prices. We define four key competitive strategies used by industry leaders that include approaches to marketing, branding, and pricing. 

How Do Small Business Loans Work?

Everything you need to know about how small business loans work, eligibility criteria, pros and cons of loans, and things to look for in lenders. 

How to Price Clothing

Are you wondering how to price the clothing for your retail outlet? We tell you everything you need to know, from pricing methods to understanding your costs.

Get Comfortable with Hotel Branding

Creating effective branding can transform the entire aesthetic of your hotel and help you reach a new volume of customers. Your branding decisions will hugely impact your hotel’s reputation. Its importance shouldn’t be underestimated.