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Top Latest Trends in the Hospitality Industry for 2024

22 May 2024

The hospitality industry is always changing, and these changes are called hospitality trends. They include everything from new ways of doing things, like being more eco-friendly, to giving guests more personalised experiences and using technology more effectively.

Why do these trends matter? Well, they help businesses in the hospitality sector keep up with what guests want and expect. When hospitality companies embrace these trends, they can make guests happier, run more smoothly, and stay ahead of the competition.

Basically, if you want your hotel or restaurant to grow and last, you've got to pay attention to and follow these trends. So, we're giving you the lowdown on the top trends that hospitality businesses should be aware of. Let's get started.

Why should you keep up with the latest hospitality trends?

Staying updated with the latest trends isn't just about staying hip—it's about ensuring your business stays ahead of the game. Here's why keeping your finger on the pulse matters:

Meeting guest expectations

Today's hotel guests aren't just looking for a place to crash. They want an experience that leaves a lasting impression. By staying in tune with hospitality trends, businesses can anticipate and meet these evolving expectations. Whether it's offering eco-friendly amenities, providing personalised recommendations based on guest preferences, or using cutting-edge technology like mobile check-in for convenience, staying ahead of the curve ensures guests feel valued and satisfied.

Competitive edge

In a sea of hospitality businesses, standing out is key. Embracing innovative trends gives your hotel or restaurant that extra edge. When guests see that you're on top of the latest developments, they're more likely to choose you over competitors who seem stuck in the past. Keeping up with trends not only attracts more customers but also helps retain existing ones, fostering loyalty and driving growth.

Enhanced operational efficiency

Let's face it—running a hospitality business isn't a walk in the park. But by embracing trends like hospitality technology and sustainable practices, you can streamline operations and improve efficiency. Whether it's implementing smart rooms with voice control, using data analytics to optimise revenue management, or reducing energy consumption through green initiatives, staying up to date frees up hotel staff to focus on delivering exceptional guest experiences.

Adapting to market changes

The hospitality industry is like a whirlwind—it's always blowing one way and then another. Staying on top of the latest trends allows businesses to adapt swiftly to these shifts. Whether it's adjusting pricing strategies to maximise revenue, revamping menus to cater to dietary trends like vegetarian and vegan options, or creating outdoor spaces to appeal to the rising trend of wellness tourism, staying informed ensures that businesses remain resilient and adaptable in a dynamic market.


By keeping your ear to the ground, you're not just preparing for what's hot now—you're setting yourself up for long-term success. Anticipating future trends allows for strategic planning and investment in areas that are likely to shape the industry down the line. Whether it's preparing for the rise of experiential tourism with augmented reality experiences or leveraging social media sites for targeted marketing, staying ahead ensures that your business remains relevant and sustainable in the long run.

Factors responsible for upcoming hospitality developments

Have you ever wondered what's behind those exciting changes happening in the hospitality world? Well, when it comes to trends in the hospitality industry, here are some factors that influence them:

Keeping up with tech

First off, let's talk tech! You've probably noticed how artificial intelligence (AI) and machine learning are becoming increasingly common in the hospitality scene. Think about those helpful chatbots or how your preferences magically get catered to during your stay. It's all thanks to these cool advancements!

The media

Have you ever watched the popular show White Lotus? If you answered yes, then you're a part of the 4.1 million viewers who did. The media have a massive influence over hospitality trends, and White Lotus is just one example. Shows like this have a knack for shaping perceptions and sparking interest in particular destinations or types of accommodations. In fact, a report found that the first two seasons of HBO's The White Lotus drove a 300% increase in "travel demand" for Hawaii and Sicily, showcasing the profound influence that popular media can have on hospitality trends.

Social media

Your Instagram feed isn't just for sharing selfies—it's also influencing where you stay and what you do when you get there. That's why hotels and restaurants are all about boosting their online presence and keeping you engaged even after you've checked out. For example, let's say you're scrolling through your Instagram feed and come across stunning photos of a boutique hotel in Bali where your favourite influencer is staying. Intrigued by what you see, you decide to click on the hotel's profile to learn more, and then when your next trip comes along, you decide to stay there.

Global events shake things up

Remember when the pandemic hit? Suddenly, it was all about staycations and social distancing in restaurants and hotels. And now, with climate change on everyone's minds, you might notice more eco-friendly practices popping up, like hotels going green and ditching single-use plastics.

People's changing tastes

We humans can be pretty picky, right? Our ever-changing preferences are a big driving force behind hospitality trends. From wanting personalised experiences to expecting loyalty programs tailored just for us, it's all about feeling special when we travel.


Let's not forget about the almighty dollar! Economic ups and downs shape how and where we travel. So, hotels and restaurants are getting savvy with their pricing, offering everything from budget-friendly stays to splurge-worthy luxury experiences.

So, next time you check into a hotel or book a table at a restaurant, remember—it's not just about the comfy beds or delicious food. It's about many factors coming together to make your hospitality experience the best it can be!

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Key hospitality trends across the industry

Get ready to discover ten game-changing trends reshaping how we experience hotels, dining, and more. Let's dive in and see what key trends are making waves in the world of hospitality.

Trend 1: Embracing renewable energy

Travellers and diners are increasingly mindful of the environmental impact of their choices. They want their leisure experiences to align with their values, which often includes reducing their carbon footprint. At the same time, businesses in the hospitality sector are recognising the benefits of going green, both for the planet and their bottom line.

By reducing energy consumption and transitioning to renewable energy sources, hospitality businesses can become more efficient and appeal to eco-conscious consumers. Hotels, in particular, have a variety of renewable energy options at their disposal, including solar, wind, combined heating and power, geothermal, and biofuels.

Of course, there are challenges, such as securing funding and dealing with space constraints. However, the hospitality industry understands the importance of environmental responsibility and the potential for long-term cost savings, especially in the face of energy market fluctuations. By embracing renewable energy, hotels, and other businesses can reduce their environmental impact and attract environmentally conscious guests who prioritise sustainability in their travel and dining choices.

Trend 2: Going green with sustainability

People these days are really big on saving the planet. They want to make sure the companies they support are doing their part, too. That's why sustainability has become such a big deal in the hospitality world lately.

Think about it—when was the last time you went out to eat and noticed a restaurant bragging about their veggie and vegan dishes? Or maybe you've stayed at a hotel that's all about using smart technology in their hotel rooms to save energy? It's all part of the sustainability trend.

And hey, it's not just about what's on the menu or how the room is lit up. Even the stuff like towels and bedsheets in hotels are getting an eco-friendly makeover, using more sustainable materials.

According to the Sustainable Travel Report by, a massive 76% of travellers want to travel more sustainably. So, it's not just a passing fad—it's something that's important to many people.

Trend 3: Wellness

Take a deep breath in and a deep breath out because next in our trends in the hospitality industry blog, we're talking about wellness. Instead of starting a new diet or exercise routine before their vacations, travellers in 2024 are opting to prioritise their health and wellness goals during their trips. They're deliberately choosing destinations and experiences that offer opportunities for well-being, such as healthy meal options (they're going organic), fitness classes, meditation sessions, or even lifestyle coaching.

This shift in mindset reflects a growing recognition of the importance of self-care and holistic wellness, even while on the road. Rather than viewing travel as a break from healthy habits, people are embracing it as an opportunity to nourish their bodies, minds, and spirits.

By booking vacations with wellness in mind, travellers can return home feeling rejuvenated and inspired, ready to tackle life's challenges with renewed energy and vitality. It's not just about sightseeing or lounging by the pool—it's about investing in one's well-being and creating memorable experiences that support a healthy lifestyle.

Trend 4: Harnessing the power of artificial intelligence

AI isn't just the stuff of science fiction—it's making waves in the hospitality industry, particularly in enhancing customer service. According to a report by We Market Research, the global AI in the hospitality market is projected to skyrocket, with a staggering Compound Annual Growth Rate (CAGR) of 60% anticipated until 2033.

One standout example is the rise of AI-powered chatbots, revolutionising online customer interactions by providing quick, intelligent responses to inquiries and eliminating those dreaded waiting times.

But that's not all AI can do. Some hotels are taking it a step further by introducing AI and voice-controlled customer service or tourist information hubs right within their establishments. Imagine checking into your hotel room and simply asking a virtual assistant for recommendations on local attractions—it's all possible with AI technology.

Restaurants are getting in on the action, too. AI-powered systems can help streamline kitchen operations, optimise inventory management, and even personalise menu recommendations based on customer preferences. With AI, restaurants can deliver faster, more efficient service while catering to their patrons' unique tastes.

Trend 5: Mobile check-in for hotel guests

Next up in our trends in the hospitality industry guide is mobile check-ins. Gone are the days of waiting in long lines at the hotel reception desk—thanks to mobile check-in, guests can now breeze through the arrival process with ease. This innovative trend allows travellers to check in to their accommodations remotely using their smartphones or mobile devices.

The convenience of mobile check-in is undeniable. Guests can complete the check-in process from anywhere, whether they're en route to the hotel or relaxing in the lobby. By simply providing their information and payment details through a mobile app or website, guests can receive their room keys electronically and head straight to their accommodations upon arrival.

The benefits extend beyond convenience. Mobile check-in enhances efficiency for both guests and hotel staff, reducing wait times and streamlining operations. It also allows for a contactless experience, which has become increasingly important in light of health and safety concerns.

According to a recent survey, 62% of respondents said they would prefer to check in and out through a hotel app, highlighting the growing demand for mobile-centric experiences in the hospitality industry.

Moreover, mobile check-in opens the door to additional features and hospitality services. The hotel industry can use mobile apps to offer personalised welcome messages, room upgrades, and special offers tailored to each guest's preferences. This level of customisation enhances the overall guest experience and fosters loyalty among patrons.

Trend 6: The rise of bleisure (business and leisure) travel

Picture this: you're on a business trip in a bustling city, but instead of heading straight back home after your meetings, you decide to stick around and explore. That's the beauty of bleisure travel.

Gone are the days when work trips were all work and no play. Nowadays, more and more business travellers are extending their stays to squeeze in some fun after their business obligations are done. Whether it's catching a show, sampling local cuisine, or simply exploring the sights, bleisure travellers know how to mix business with pleasure.

And here's an interesting stat for you: 55% of employees view bleisure as a way to maintain a better work-life balance. It's not just about making the most of your downtime. Bleisure travel makes you a better traveller and a more productive worker. By exploring new destinations and immersing yourself in local culture, you gain valuable insights and experiences that can enhance your personal and professional life.

Trend 7: Virtual reality tours

Imagine being able to explore your dream vacation destination without leaving your living room. That's the magic of virtual reality (VR) tours in the hospitality industry. With just a VR headset or even your smartphone, you can embark on an immersive journey through hotels, resorts, and attractions, all from the comfort of your home.

These VR tours aren't just about showing you pretty pictures. They're about putting you right in the middle of the action. You can stroll through lavish hotel lobbies, peek inside luxurious suites, and even dip in the pool—all without ever stepping outside.

For travellers, virtual reality tours offer a sneak peek into what their future getaway could look like. It's like trying on a vacation before you buy it, giving you the confidence to book with peace of mind. Plus, it's a fun way to get excited about your upcoming trip and start planning your itinerary.

But it's not just travellers who benefit from VR tours. Hotels, resorts, and event venues can also use this technology to showcase their offerings in a whole new light. By providing immersive experiences that go beyond traditional photos and videos, they can capture the attention of potential guests and stand out in a crowded market.

Trend 8: Advancements in hospitality technology

Welcome to the era of cutting-edge hospitality technology, where innovations like restaurant POS (point of sale) systems, Hospitality POS systems, and hotel PMS (Property Management Systems) are transforming how businesses operate and guests experience hospitality.

Let's start with restaurant POS systems. These sophisticated platforms go beyond just processing payments—they streamline operations, track inventory, and optimise the dining experience for both guests and staff. With features like customisable menus, mobile ordering, and integrated analytics, restaurants can deliver exceptional service while maximising efficiency and profitability.

Similarly, hotel POS systems are revolutionising the guest experience in hotels and resorts. From seamless check-ins and express check-outs to personalised room service and concierge assistance, these systems are designed to enhance every aspect of the guest's journey. With intuitive interfaces and real-time communication capabilities, hotels can provide guests with a seamless and memorable stay.

Let's not forget about hotel PMS systems, which serve as the backbone of hotel operations. These comprehensive platforms manage reservations, streamline housekeeping tasks, and facilitate communication between departments. By centralising data and automating routine processes, hotel PMS systems enable properties to deliver superior service while optimising revenue and occupancy.

But the impact of hospitality technology goes beyond just operational efficiency—it's also about enhancing the guest experience. Whether it's providing contactless check-ins, offering personalised recommendations, or implementing smart room controls, technology is empowering businesses to deliver unforgettable experiences that keep guests coming back for more.

Trend 9: Voice search and voice control

Suppose you walk into your hotel room and simply ask, "Hey, can you dim the lights?" or "Could you order me some room service?" No need to fumble with buttons or menus—just voice your request, and it's done. That's the magic of voice search and voice control technology in hospitality.

This trend is all about making things easier for guests. Instead of typing or tapping away on a device, you can simply speak your commands, whether it's asking for local recommendations, checking hotel amenities, or even adjusting the thermostat. It's like having a personal assistant right at your fingertips—more like right at your voice.

And it's not just for hotel rooms. Restaurants are getting in on the action, too. Imagine sitting down at a table and ordering your meal by simply speaking your choices out loud. No need to flag down a server or wait for a menu—you can place your order with just a few words.

But it's not just about convenience for guests. Voice search and voice control technology also help hospitality businesses streamline their operations. By automating tasks and providing instant responses to guest requests, hotels, and restaurants can improve efficiency and deliver better service.

So whether you're checking into a hotel or dining out at a restaurant, keep an ear out for the sound of your own voice—it just might be the key to unlocking a whole new level of convenience in hospitality.

Trend 10: Personalisation

Let's talk about making your hospitality experience truly yours. Personalisation is more than just a buzzword—it's a game-changer in the industry. From the moment you book your stay to the minute you check out, hotels and restaurants are finding innovative ways to tailor every aspect of your experience to suit your preferences.

Think about it: when you book a hotel room, wouldn't it be nice if the hotel already knew your favourite type of pillow or whether you prefer a room with a view? That's the power of personalisation. Hotels are using data-driven insights to anticipate your needs and preferences so your room feels like it was designed just for you.

Restaurants are also getting involved in the action. Imagine walking into your favourite restaurant with the staff, knowing your dietary preferences, allergies, and favourite dishes. From personalised menu recommendations to customising your dining experience based on your taste buds, restaurants are going above and beyond to make every meal feel special.

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Embracing the future of hospitality

As we reach the end of our exploration into the world of hospitality trends, it's clear that the future holds both excitement and opportunity. From sustainable practices to cutting-edge technology, the hospitality industry is evolving in ways we never imagined.

But amidst all the change, one thing remains constant: the importance of human connection. At its core, hospitality is about people—connecting with guests, understanding their needs, and creating memorable experiences that leave a lasting impression.

As we look ahead, let's remember that hospitality isn't just about trends or technology—it's about the people you serve. Whether it's a warm welcome at check-in, a delicious meal shared with loved ones, or a thoughtful gesture that makes someone's day, it's these moments of genuine human connection that truly define hospitality.

So, as we embrace the future, let's do so with open hearts and a commitment to serving others. Let's harness the power of innovation to enhance the guest experience while never losing sight of the values that make hospitality truly special.

Let's create a future where every guest feels valued, every experience is unforgettable, and every interaction has a positive impact. Because, in the end, it's not just about trends or technology—it's about the people we touch along the way. Here's to a future filled with warmth, kindness, and endless possibilities. Cheers to the journey ahead!

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