How to create a sensory shopping experience

Shopping should be an experience that excites all five senses - sight, sound, touch, smell and taste. However, it can be really easy to focus on visually stimulating displays and forget about the other four senses, but by combining elements to satisfy all senses you can create a unique, engaging and unforgettable shopping experience. Think about how your business space sounds, smells and feels. Creating a multi-sensory experience is known in the industry as "sensory branding”. So, let’s explore all five senses in more depth.