Epos Now Resources

Welcome to our Resources.

Explore the latest trends and insights, as well as advice on how to thrive in the retail and hospitality sectors.

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What is Hospitality Marketing?

In this blog, we’ll look at what hospitality marketing is, why it matters, and some strategies for developing your own.

Published on 16.9.2021

brands

5 Eye-Catching Brand Identity Examples

We explore the meaning of brand identity and share 5 great brand identity examples you can take inspiration from today.

Published on 5.8.2021

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5 Great Business Pricing Strategies

Knowing how to price your products and services can be one of the toughest parts of managing a business. Get your business’s pricing strategy right, though, and you’ll be able to draw more people to your business with a well-valued product.

Published on 28.7.2021

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11 of the Best Bar Names in the World

Choosing a name for your bar is one of the most important business decisions you can make. Here are 11 of the best names for a bar in the world to give you some inspiration.

Published on 21.7.2021

business growth

Business Growth Strategies: The Ansoff Matrix

The Ansoff Matrix is made up of four strategies you can use to grow and expand your business. The matrix is laid out in a way that helps business owners understand their current strategy better, and helps them analyse the risks associated with adopting a new strategy.

Published on 20.7.2021

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The Four Ps of Marketing

When you’re trying to sell or raise awareness for a product or service, you need a strategy. And no matter what you’re doing, most marketing strategies are based on the Four Ps of marketing.

Published on 19.7.2021

voc

What is Voice of the Customer (VoC)?

Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. Gathering VoC information goes beyond simply gathering some feedback. It’s what businesses do with the feedback that’s important. 

Published on 16.7.2021

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5 Reasons Why is Branding Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business. 

Published on 14.7.2021

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What is Omnichannel In Retail?

Omnichannel commerce is when merchants provide multiple platform options for customers, each focused on delivering a consistent brand and shopping experience.

Published on 13.7.2021

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