Customer Story: Crossfire Steakhouse
We spoke to Jon Salley, General Manager at Kirk Crossfire Steakhouse, about his experience with Epos Now.
"You need to know what you're customers want, before giving it to them."
Crossfire Steakhouse's menu was out-of-touch and time-consuming to update
Before Epos Now, Jon was using a POS system that was over ten years old. He needed to switch to a new system after realizing that his old POS was no longer PCI compliant. In addition, the old system gave him no visibility into which menu items were best-sellers and which ones weren't. He would need to spend an entire day making changes to the menu every four months - a process that became very time-consuming and tedious.
"We just didn't really have a clear understanding of what it was that our customers were actually enjoying," Jon said. "Sure, we'd listen to feedback and all that. But it was hard to really know for sure what changes we needed to make.
"Whenever we wanted to change our menu, it would take me an entire day. It was just a pain," he continued. "I'm glad those days are behind us."
An all-in-one solution that's easy to use and provides valuable insights
Jon found Epos Now and realized that it would be the perfect solution for Crossfire Steakhouse. The system is very user-friendly and easy to navigate, which was a huge selling point for Jon. In addition, Epos Now provides valuable insights into menu performance, best-sellers, and customer behavior - information that Jon can use to make informed decisions about the future of his menu.
"Since switching to Epos Now, it's been a game-changer for us," Jon said. "The insight we've gained into our menu performance has been invaluable. Every few weeks, I look at our non-selling items report and either remove them from the menu or put them on promotion. I really couldn't do that effectively before.
"Plus, the time it's saved me has been huge," he continued. "I can now make changes to the menu in a matter of minutes, on my own, without having to rely on someone else. It's been a huge time-saver."
"The insight we've gained into our menu performance has been invaluable."
A menu that's constantly evolving and always in tune
Since switching to Epos Now, Jon has been able to create a menu that is constantly evolving and always in tune with customer preferences. The process is now much more straightforward and more efficient, and he no longer has to spend an entire day making changes.
"We've been doing this over the last two years, and it's really helped us to create a highly desirable menu that our customers absolutely love," Jon said. "The feedback has been amazing."
"We're now ranked in the top 5 restaurants in Hamilton, Texas. We couldn't be happier."
Ready to take your menu to the next level?
If, you're ready to tap into the power of data to take your menu to the next level, then get in touch with us today. We'll show you how Epos Now can help you gain valuable insights, make informed decisions, and create a menu that your customers will love.