9.11.2020

TikTok Back to Business Program: How It Works and Who Qualifies

Written by Austin Chegini

TikTok banner cover photo 1280x721

Earlier this month, the TikTok “Back to Business” program was announced, and business should be excited. The social media company is giving away $100 million in advertising credits to small businesses!

Does your business qualify? If so, how much can you get?

Who is eligible for the TikTok Back to Business credit?

TikTok does not specify what businesses qualify, but the company says that small to medium businesses can claim a one-time ad credit worth $300. The ad credits must be used by December 31, 2020. If the company runs more ads, TikTok will match their ad spending 1-to-1 up to $2,000 per business.

Advertisers must be from the following countries to qualify for TikTok Back to Business:

  • Australia
  • Egypt
  • France
  • India
  • Israel
  • Italy
  • Japan
  • Russia
  • Saudi Arabia
  • South Korea
  • Spain
  • Turkey
  • United Arab Emirates
  • United States
  • United Kingdom
  • United Arab Emirates

Why advertise on TikTok?

Social media advertising is one of the most effective ways of getting in front of customers, and TikTok is quickly taking up a considerable share of the market. The company expects to earn $500 million this year, with advertisements being a chief factor. 

iphone attached to selfie stick

Although teenagers make up a sizeable portion of the app’s user base, many Millenials and Gen Xers use the app daily. Research by Adobe found that advertising to Millennials on social media is more effective than any other channel. TikTok users spend nearly an hour a day on the app, and companies are all capitalizing on this market. 

If you need some inspiration, check out how these brands are using TikTok.

How Epos Now Can Help You Connect With Your Audience

Aside from advertising on social media, your business needs to interact with patrons across several channels. 

In addition to offering cloud POS solutions, Epos Now allows businesses to stay competitive thanks to our dozens of apps and integrations. 

Email marketing

With tools like MailChimp, your business can build powerful email marketing campaigns for new and existing customers. Not only will these emails boost sales, but they can help you learn more about your customer base. The data from Mailchimp will allow you to create segmented audiences based on a variety of factors.

Online ordering 

Retailers need to have an online presence, and our Shopify and BigCommerce integrations allow you to use these industry-leading platforms to reach customers across the world. Your POS inventory levels will be automatically updated when you sell products on your website, making stock takes a breeze!

Customer loyalty

Shoppers have endless choices, and building brand loyalty is key in our competitive economy. By rewarding repeat customers, you show shoppers how much you value them and building continued loyalty. 

The Epos Now system integrates with loyalty programs that track customer spending, send out promotional offers, and create custom loyalty cards that you can hand out. With these platforms, you can boost sales and capture more data on your customers to see what products are driving repeat visits. 

Want to learn more about Epos Now? Feel free to review our Resources or chat with a POS consultant.