Epos Now Resources

The Four Ps of Marketing

When you’re trying to sell or raise awareness for a product or service, you need a strategy. And no matter what you’re doing, most marketing strategies are based on the Four Ps of marketing.

What is Voice of the Customer (VoC)?

Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. Gathering VoC information goes beyond simply gathering some feedback. It’s what businesses do with the feedback that’s important. 

5 Reasons Why Branding is Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business. 

Which Brand Personality Archetype Does Your Business Fit?

Your business’s personality is formed through your brand values, communication style, and approach to customer service. 

There are 12 common brand personality archetypes. Understanding these archetypes will help you understand where your brand fits in the market. 

How to Make Gift Cards for Your Business

They’ve become a vital payment tool since the pandemic, so here’s a complete guide on how to make gift cards for your business.

How to Market a Small Business On a Budget

Standing out from the crowd can be tough when you're a small business. Use these techniques to help market your small business to the world. 

The Best Names for Restaurants: 11 Great Examples

Are you opening a restaurant and stuck on what to call it? Here 11 great examples of the best names for restaurants to get you inspired. 

How to Get a QR Code for Your Business

Are you wondering how to get a QR code for your business? We take you through everything you need to know, from how they work to ways you can use them.

How to Create an Influencer Marketing Program

Promoting your products on social is a must these days. See how influencer marketing can help you reach new audiences and grow your business.