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Barber Shop Advertising: Effective Marketing Strategies

Tillie Demetriou
10 Aug 2023

Are you a barber shop owner looking for effective marketing strategies to attract new customers? Look no further! In this blog post, we'll cover everything you need to know about barber shop advertising and how to create a killer marketing plan.

We'll start by discussing the importance of marketing in the barber industry and identifying your target market. Then, we'll dive into different advertising channels like social media, email marketing, word-of-mouth marketing, referral marketing, and print advertising.

But it's not just about traditional marketing tactics. We'll also show you how to maximise your online presence with a well-designed website, high-quality content, and search engine optimization (SEO).

By the end of this post, you'll have a better understanding of effective marketing strategies for your barber shop and how to measure your success. So, let's get started on creating a marketing plan that will take your barber shop to the next level!

Understanding the barber shop industry

The barber industry has a rich history dating back centuries, with barbershops being a staple in many communities. Today, the industry is still going strong, with new trends emerging and innovative techniques being introduced.

But it's not just about the cuts and styles. Barbershops have become a place where people can connect, socialise, and relax. It's not uncommon to see customers chatting with their barbers and other customers while enjoying a cold drink or a hot cup of coffee.

In recent years, the barber industry has seen a resurgence in popularity, with more men seeking out the services of a skilled barber. This trend has led to the rise of modern barbershops, offering a unique and personalised experience.

With all these changes, it's important for barbershop owners to stay up-to-date with the latest trends and techniques in the industry. Understanding the current state of the barber industry and the trends that are emerging will help you create a marketing plan that resonates with your target audience.

Identifying your target market

Now that we have a good understanding of the barber industry, let's talk about how to identify your target market for your barber shop marketing plan.

Creating customer personas

The first step is to think about the type of customers you want to attract. Who are they? What are their interests, needs, and desires? Creating customer personas can help you visualise your ideal customer and tailor your marketing messages to their specific needs.

For example, let's say you're a barbershop located near a college campus. Your target market might be male college students who are looking for a trendy haircut that fits their budget. 

  • You could create a customer persona named "College Chris” who:
    Is a 20-year-old man. 
  • I am a student studying marketing. 
  • And wants a haircut that's stylish, but won't break the bank.

On the other hand, if your barbershop is located in a more upscale neighbourhood, your target market might be professionals who are looking for a high-end grooming experience. You could create a customer persona named "Executive Emma" who:

  • I am a 35-year-old woman.
  • A businesswoman who values quality and luxury. 
  • And looking for a barbershop that offers premium grooming services in a comfortable environment.

Understanding your competition

It's also important to think about your competition. What are other barbershops in the area offering? How can you differentiate yourself and attract new leads?

One way to stand out is to partner with local businesses and offer promotions or discounts to their employees. This can help you tap into a new market and build relationships with other businesses in the community.

By understanding your target market and what sets you apart from the competition, you can create a marketing plan that speaks directly to your ideal customer and attracts new business to your barbershop.

15 Barber shop marketing ideas

Barber shops are more than just places to get a haircut - they're social hubs where people come to hang out, chat, and get pampered. But with so many other barber shops out there, how do you stand out from the crowd? 

Well, fear not friends, because we've got 15 barber shop marketing ideas that you can add to your barber shop marketing strategy. They'll not only help you attract new customers, but also keep them coming back for more.

1. Host events

One of the most effective ways to build relationships with your community is by hosting events. Get creative and think outside the box! 

  • You could organise a charity event where a portion of the proceeds go to a local organisation, or sponsor a local sports team and offer discounts to their players. 
  • You could also host a "Beard-Off" competition and crown the person with the best beard in town. 

Events like these not only bring potential clients into your barbershop, but they also create an opportunity for you to show off your skills and connect with potential new customers.

2. Run contests on social media

Social media is an incredible tool for promoting your barbershop, and running contests is a fun way to engage with your followers and attract new customers. 

  • Ask your followers to share a photo of their favourite haircut or beard style on their social media accounts, and the winner gets a free grooming service! 

Make sure to promote the contest heavily on your social media accounts, and don't forget to use relevant hashtags to increase visibility.

3. Offer referral discounts

Word of mouth is a powerful marketing tool, and offering referral discounts can incentivize your current customers to bring in their friends and family. 

  • You could offer a discount on their next service for every new customer they refer. 

Not only does this encourage your existing customers to spread the word about your barbershop, but it also rewards them for doing so.

4. Collaborate with influencers

Influencer marketing is a great way to reach a wider audience and attract new customers. Look for local influencers who are passionate about grooming and have them showcase your barbershop on their social media accounts. 

  • You could offer them a free grooming service in exchange for a post or partner with them on a more extensive campaign. 

This can be a great way to build buzz around your barbershop and generate new leads.

5. Create video tutorials

Creating video tutorials on grooming tips and techniques is an excellent way to establish your barbershop as an authority in the industry. Share these videos on your website, social media and a barbershop YouTube channel to attract new customers and build brand awareness. 

  • You could create a video series on how to achieve the perfect fade
  • Or you could offer tips on how to maintain a healthy beard. 

Not only will this help you attract new customers, but it also positions your barbershop as a trusted source of grooming advice.

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6. Offer membership or loyalty programs

Membership programs can help you build a loyal customer base and generate recurring revenue. 

  • You could offer different levels of membership with various benefits, such as discounts on services and exclusive access to events. 

This is an excellent way to reward your most loyal customers and encourage them to keep coming back.

TIP: Want to know if loyalty programs really work? Our loyalty program effectiveness blog has all the answers!

7. Host pop-up shops

Pop-up shops are a fun way to reach new customers and introduce them to your barbershop. Partner with other local businesses and offer exclusive discounts on grooming services during the event. 

  • For example, you could host a pop-up shop at a local brewery or coffee shop and offer free beard trims to customers who buy a pint or a latte.

8. Offer grooming classes

Offering grooming classes is an excellent way to attract customers who are interested in learning how to take care of their hair and beard at home. 

  • You could offer classes on specific grooming techniques or partner with a local beauty school to offer more comprehensive courses. 

Not only does this help you attract new customers, but it also positions your barbershop as a trusted source of grooming knowledge.

9. Use local SEO

Make sure your barbershop business appears in local Google search results by optimising your website for local SEO. This involves including location-specific keywords in your website content, such as your city or neighbourhood, and adding your business to online directories like Google My Business. Local SEO can help potential customers find your barbershop when searching for grooming services in their area.

10. Offer free samples

Offering free samples of your grooming products is a great way to attract new customers and get them interested in your services, and keep loyal customers coming back. 

  • You could give away samples of your beard oil or other products.
  • You could offer a free beard trim or bangs trim to new customers.

This is a great way to build trust and establish your barbershop as a go-to grooming destination.

11. Attend local events

Attending local events is a great way to connect with your community and promote your barbershop. 

  • Look for events in your area that are relevant to grooming or men's fashion, and set up a booth or pop-up shop. 

This is a great way to meet potential new customers and generate leads.

12. Offer special deals on slow days

Offering special deals on slow days is a great way to incentivize customers to visit your barber shop during quieter times. 

  • For example, you could offer a discount on haircuts or grooming services on weekdays or during specific hours. 

This can help you generate more business during slower times and keep your barbershop busy throughout the week.

13. Offer mobile barber services

Offering mobile barber services is a great way to reach customers who may not be able to visit your physical location. 

  • You could offer in-home haircuts or grooming services for events like weddings or parties. 

This is a great way to generate new leads and expand your customer base.

14. Use email & SMS marketing

Email and SMS marketing (also known as text message marketing) are great ways to keep your customers engaged and informed about your barbershop business. 

  • Send out regular newsletters with grooming tips or exclusive deals/discounts.
  • Use SMS messages to remind customers about upcoming appointments. 

This is a great way to stay top of mind and build customer loyalty.

15. Offer online scheduling

Offering an online booking system is a great way to make it easy for customers to schedule appointments with your barbershop. 

  • You could use a booking platform like Booksy or Squire to allow customers to book appointments directly from your website or social media accounts. 

This is a great way to streamline the booking process and improve the customer experience.

Another great marketing tactic for barbershops is to integrate an online scheduling system with your barber shop POS (point of sale) system. This way, customers can book appointments online and also pay for their services in advance. This not only saves time for both you and your customers, but it also helps prevent no-shows and last-minute cancellations.

The Uncomplicated Barber Shop Point of Sale System

Grow your barbershop with the point of sale system that helps keep seats full, costs low and customers happy.

Barber up your marketing strategy: cut through the competition!

So there you have it, folks - 15 fun and creative barbershop marketing ideas to help you stand out from the competition and attract new clients. By implementing these marketing tactics into your overall marketing strategy, you can boost your visibility in search results, increase your social media following, and ultimately grow your barbershop business.

Remember, the key to a successful marketing strategy is to have fun with it! Get creative and think outside the box. Host events, run contests, offer referral discounts, collaborate with influencers, and create video tutorials. And don't forget to:

  • Use local SEO, 
  • Offer free haircuts and samples,
  • Attend local events,
  • Offer special deals on slow days,
  • Start mobile barber services,
  • Use email & SMS marketing, a
  • Offer online scheduling to make it easy for your clients to book appointments.

By incorporating these fun and engaging marketing ideas into your overall strategy, you can build relationships with your community and get even more clients. So why wait? Get started today and take your barbershop marketing game to the next level!

Check out our additional resources for more helpful marketing tips and tricks for your business:

Looking to attract more clients and boost your barber shop's profits? Contact us today to learn about the most effective marketing strategies for your business!

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