Five Coffee Trends Shaping Coffee Culture This Summer (2026)
Let’s face it, no one is going anywhere this summer without grabbing a coffee first. From iced drinks to colourful matcha creations, coffee shops are central to the daily routine of millions worldwide.
The numbers back this up: the UK’s appetite for coffee has surged to never-before-seen heights, with the coffee shop market reaching £6.8 billion in 2026 and the number of outlets growing 3.5% year-on-year to 12,313.
To keep up, coffee shop owners cannot afford to fall behind on trends; spotting them early is exactly how you attract new customers and earn your place as one (if not the) town’s go-to coffee spot. So, in this blog, we’ll fill you in on five of the latest coffee trends helping businesses brew up fresh ideas for summer 2026.
1. Iced is hotter than ever
Right, this is where you’ve got to pay attention. Ice is the whole game. With the weather turned up hot, your orders are going to be cooling right down.
Here are some ice-cold facts to back this up: during the May 2026 UK heatwave, iced coffee purchases increased by 137% compared with the previous weekend. In fact, coffee shop sales overall were 123% higher than during the equivalent May bank holiday period in 2025. Yes, you read that right. Iced coffees are really having their moment.
This is largely thanks to younger customers, as almost half (47%) of consumers say they switch to iced coffee when temperatures rise, climbing to a huge 81% among Gen Z and 74% among Millennials. So while plenty of demographics will still ask for a hot beverage no matter the weather, you’ll definitely need to stock up on ice if you want to keep up with changing tastes.
Beyond the classic iced coffee
So, iced is in, but what exactly should you put on your menu? The options go far beyond a classic iced coffee. Iced lattes, Americanos and cold brews are a great place to start, while iced matchas, chai lattes, frappés, frappuccinos and blended coffee offer a bit more of an indulgent twist to your menu.
You can take things even further by offering iced teas, fruit teas, lemonades and refreshers, even tapping into trends such as cold foams, flavoured syrups, alternative milks and seasonal toppings.
That being said, while cold drinks have well and truly moved past being a niche summer extra, it doesn't mean you need to offer every option under the sun. So long as the iced staples are covered, you’re doing it right!
For best results, stock up on ice, display your iced drink menu prominently, both inside the shop and with outside advertising, and make sure your staff is properly trained.
2. Matcha goes mainstream
Green is in! And by green, we mean matcha, a finely ground green tea powder made from shade-grown tea leaves. With an either 'love-it-or-hate-it' earthy flavour and an energising boost when whisked into milk or water, the drink has absolutely skyrocketed in popularity within the last several years.
Originally from Japan, where it's been at the heart of traditional tea ceremonies for centuries, it's now a staple iced drink at most coffee shops. In fact, matcha has rapidly moved from specialist cafés to mainstream coffee shop menus, with UK transaction data showing matcha sales increased 30% quarter-on-quarter in early 2026.
Costa Coffee has even reported serving one matcha every four seconds following its nationwide launch, with seven out of ten matcha drinks sold iced. Another colourful ingredient has also gained traction, rather surprisingly: ube, the vibrant purple yam commonly associated with Filipino cuisine, recorded 49% unit growth in UK transaction data. This data points to one thing: customers are willing to pay for something different.
Matcha lattes also tend to command a premium price point, often 50p to £1 more than a standard latte, making them a strong margin builder for cafés that can master the drink. And with matcha sales climbing consistently since 2015, it’s shaping up to be more than just a passing phase; it’s a genuinely viable way to boost revenue, not just a trend to ride out.
So, if you’re serious as a cafe owner, you absolutely cannot miss out on the matcha craze. Find a decent stockist, train your staff well, and occasionally offer a few seasonal specials to keep the die-hard matcha fans interested.
3. Coffee gets the social-media treatment
Unfortunately, looks do matter. Today's customers know exactly what their coffee is supposed to look like, and they expect it every time they order, so it's not enough for a drink to taste good anymore. It needs to look good on camera too. This means your baristas have to produce consistent, high-quality beverages – think latte art, clean pours, and perfect layers.
Customers are constantly sharing their food and drinks online, and what they see influences where they choose to spend their money, which means a good-looking drink photo is essentially free advertising for your café. And here are the numbers to prove it: research from 2026 shows that 27% of UK adults have tried a new coffee or café after seeing it online. For Gen Z, the figure is 39%. So, don’t skimp on the visuals; always go the extra mile, don’t rush your orders, and treat each drink as an advertisement for your shop.
You don't have to redesign your entire menu around TikTok, though. Focus on drinks that fit your brand and are practical for your team to prepare consistently.
4. Customers want more from their coffee
As wild as it sounds, protein isn't just for the gym anymore. People are more and more obsessed with optimising their lives, and coffee is no exception. Customers are looking for products that offer an experience beyond just that of a simple caffeine boost, which is where functional additives come in.
In 2026, Starbucks introduced Protein Cold Foam containing 15g of protein per serving across parts of its EMEA business, reflecting wider consumer interest in protein-enhanced drinks.
Protein isn't the only additive making its way onto café menus, either. Mushroom-based additives are seeing a similar surge in popularity, with adaptogenic blends such as lion's mane, cordyceps, and reishi making an appearance.
Once confined strictly to specialist wellness cafés, these additives are now appearing on mainstream menus, with Black Sheep Coffee among the UK chains offering mushroom coffee. As with protein, the appeal isn't just taste: these additives are marketed around focus, calm energy, and immune support.
For independent cafés, the lesson isn't necessarily to start adding supplements to everything. Instead, consider whether additives such as protein boosts, mushroom or adaptogen blends, alternative milks, or carefully selected functional ingredients make sense for your audience. Either way, it serves to stay in the know regarding what trends are attracting customers, but it’s up to you to decide whether they’re worth acting on.
And remember: if you're making nutritional or health claims about any additive, make sure they're accurate and comply with the relevant regulations.
5. Make it an experience
This coffee trend isn't about coffee at all. A 2026 survey of 1,000 UK consumers found 41% prefer independent coffee shops, compared with just 23% who favour national chains. Coffee shops have developed into community hubs, playing more of a cultural role in our society than ever before. Many customers aren't just looking to refuel and run; many are seeking human connection, and a chance to socialise each time they walk through the door.
This is encouraging news for independents, who are often better equipped to cater for exactly that. Whatever the size of your coffee shop, it's a good reminder that attentive, personalised care goes a long way, and it's part and parcel of what many customers now expect with their order.
So no matter how busy you are, you need to give your customers a reason to choose you, whether that comes through the atmosphere you create, the way your staff treats regulars, seasonal menu touches, a loyalty scheme, or community events that give people a reason to stick around. The opportunity is particularly significant among younger customers, since 30% of UK adults aged 18–25 buy food or drink from cafés at least once a week, making them one of the industry's most engaged and valuable audiences.
The businesses that get this right aren't necessarily doing more, but they certainly aren’t treating this as an optional extra, or just another trend. They're paying closer attention to the customers already walking through their door, and know to never compromise on providing a genuinely human experience.
Practical tips to keep up with coffee trends
Reading a blog like this one is a good start, so well done! But the trends that actually matter are usually happening a few streets over, not written up months later. Here's how to stay on top of it properly.
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Visit other coffee shops often: Not just the big chains; make a habit of trying independents outside your usual area, ordering the drink you'd never normally pick, and noticing what's on the specials board.
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Actually watch TikTok: Coffee content moves fast; Cloud Coffee, a tropical iced Americano twist, went from niche to nationwide in weeks. For inspiration, search “my coffee order”.
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Talk to other café owners: Independents are often more generous with tips than you'd expect, especially outside your own patch. Local networking groups, Facebook communities for café owners, or just chatting to coffee shop owners can surface what's genuinely working elsewhere.
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Get to the industry events: A few examples include the London Coffee Festival at the Truman Brewery, Bristol Coffee Festival, Manchester Coffee Festival, and Glasgow Coffee Festival. On the trade side, the Caffè Culture Show at London's Business Design Centre is an annual, more business-focused event built specifically for café operators. Mingling with professionals is an excellent way of keeping up-to-date with the latest coffee trends and changing industry standards.
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Read the trade press: Publications like World Coffee Portal and Perfect Daily Grind often flag a shift before it becomes an obvious headline.
What do 2026 coffee trends mean for café owners?
From a massive heatwave-induced surge in iced coffee purchases to rapidly growing demand for matcha and ube, this summer's coffee trends point towards customers wanting an experience each time they take a trip to their coffee shop.
But relax, take a sigh of relief; you don’t have to chase every viral drink. But that also doesn’t mean you can bury your head in the sand and hope customers won’t notice. Pay attention, pick your moments, and do it well.
The best menu decisions are the ones that work for your customers and your business. Test new ideas, keep an eye on what's selling, and use your sales data to understand which trends have staying power.
After all, the next big coffee trend might arrive quickly, and with the right groundwork, your business can be ready to serve it.
How Epos Now helps you ride the wave
Keeping tabs on every trend is a lot to juggle on top of actually running your coffee shop. That's exactly the kind of thing the right POS system is built to take off your plate, and here's how you can use Epos Now to help:
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Spot what's doing well: Rather than guessing which iced drinks, matcha creations, or functional add-ons are worth keeping around, Epos Now's reporting suite shows you sales by product, time of day, and location, so you can build next season's menu on real numbers rather than instinct. We cover the same approach in more depth in our guide to using sales data to decide what stays on the menu.
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Turn regulars into repeat business: Since so much of this summer's trends come down to the experience rather than the drink itself, a proper loyalty programme gives you a structured way to reward the customers already walking through your door. For more information on how to do this, read our guide What Are Loyalty Programs?.
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Take payments however your customers want to pay: Whether that's a quick tap for an iced latte on the go or a Pay by Link order for a catering request, Epos Now Payments keeps checkout fast during a summer rush, without extra fees just because a sale happens differently to usual. So while you're busy crafting the perfect matcha, payments are one less thing to worry about.
With Epos Now there to help, the system already ringing up your sales can also tell you which trends are worth chasing, because not all of them are, and knowing the difference is what actually matters.