Top Latest Trends in the Hospitality Industry for 2024-2025

Summary

From the fluctuations of the global economy, evolution of the workspace, to sudden technology shifts, it's time to review the past year. In this blog, we examine twelve of the key trends in the hospitality industry that you could address in your business. These include:

• The evolving BLeisure industry
• Renewable energy and sustainability
• Wellness
• AI
• Mobile check-ins
• VR tours
• Voice-controlled rooms
• Personalisation

The hospitality industry is always changing and these developments in tech, tastes, and the new norms are all called hospitality trends. They include everything from new ways of doing things, like being more eco-friendly, to giving guests more personalised experiences and using technology more effectively.

Why do these trends matter? Well, they help businesses in the hospitality sector keep up with what guests want and expect. When hospitality companies embrace these trends, they can make guests happier, run more smoothly, and stay ahead of the competition.

Basically, if you want your hotel or restaurant to grow and last, you've got to pay attention to and follow these trends. So, we're giving you the lowdown on the top hospitality trends 2025 that should be aware of. Let's get started.

Why should you keep up with the latest hospitality trends?

In an industry worth £130 billion in 2025, staying updated with the latest trends isn't just about staying hip, it's about ensuring your business stays ahead of the game and winning as big a slice of that pie as possible! Here's why keeping your finger on the pulse matters:

Meeting guest expectations

Today's hotel guests aren't just looking for a place to crash. They want an experience that leaves a lasting impression. By staying in tune with hospitality trends, businesses can anticipate and meet these evolving expectations. Whether it's offering eco-friendly amenities, providing personalised recommendations based on guest preferences, or using cutting-edge technology like mobile check-in for convenience, staying ahead of the curve ensures guests feel valued and satisfied.

Competitive edge

In a sea of hospitality businesses, standing out is key. Embracing innovative trends gives your hotel or restaurant that extra edge. When guests see that you're on top of the latest developments, they're more likely to choose you over competitors who seem stuck in the past. Keeping up with trends not only attracts more customers but also helps retain existing ones, fostering loyalty and driving growth.

Enhanced operational efficiency

Let's face it, running a hospitality business isn't a walk in the park, but by embracing trends like hospitality technology and sustainable practices, you can streamline operations and improve efficiency. Whether it's implementing smart rooms with voice control, using data analytics to optimise revenue management, or reducing energy consumption through green initiatives, staying up to date frees up hotel staff to focus on delivering exceptional guest experiences.

Adapting to market changes

The hospitality industry is a whirlwind, always blowing one way and then another. Staying on top of the latest trends allows businesses to adapt swiftly to these shifts. Whether it's adjusting pricing strategies to maximise revenue, creating outdoor spaces to appeal to the rising trend of wellness tourism, or revamping menus to cater to dietary trends like vegetarian and vegan options (The Good Food Institute reports the plant-based retail industry has doubled in six years) . Staying informed ensures businesses remain resilient and adaptable in a dynamic market.

Future-proofing

By keeping your ear to the ground, you're not just preparing for what's hot now, but you're also setting yourself up for long-term success. Anticipating future trends allows for strategic planning and investment in areas that are likely to shape the industry down the line. Whether it's preparing for the rise of experiential tourism with augmented reality experiences or leveraging social media sites for targeted marketing, staying ahead ensures that your business remains relevant and sustainable in the long run.

Factors responsible for upcoming hospitality developments

Have you ever wondered what's behind those exciting changes happening in the hospitality world? Well, when it comes to trends in the hospitality industry, here are some factors that influence them:

Keeping up with tech

First off, let's talk tech! You've probably noticed how artificial intelligence (AI) and machine learning are becoming increasingly common in the hospitality scene. Think about those helpful chatbots or how your preferences magically get catered to during your stay. It's all thanks to these cool advancements!

The media

Have you ever watched the popular show White Lotus? If you answered yes, then you're a part of the 4.1 million viewers who did. The media have a massive influence over hospitality trends, and White Lotus is just one example. Shows like this have a knack for shaping perceptions and sparking interest in particular destinations or types of accommodations. In fact, a Variety report found that the first two seasons of HBO's The White Lotus drove a 300% increase in "travel demand" for Hawaii and Sicily. Alongside this, the further releases of Gladiator 2 and Wednesday are expected to boost and alter travel trends. All of these cases demonstrate the profound influence that popular media can have on hospitality trends.

Social media

Your Instagram feed isn't just for sharing selfies, it's also influencing where you stay and what you do when you get there. That's why hotels and restaurants are all about boosting their online presence and keeping you engaged even after you've checked out. For example, let's say you're scrolling through your Instagram feed and come across stunning photos of a boutique hotel in Bali where your favourite influencer is staying. Intrigued by what you see, you decide to click on the hotel's profile to learn more, and then when your next trip comes along, you decide to stay there.

Global events shake things up

Remember when the pandemic hit? Suddenly, it was all about staycations and social distancing in hotel and restaurant industry trends. However, hospitality leaders like Anthony Capuano, CEO of Marriot hotels, has found with the right strategy even the pandemic created opportunities:

"The consumer shift away from investing in hard goods towards investing in experiences... The pandemic acted as an accelerant to that shift across multiple generations... it's hard not to be enormously optimistic about the long term future of travel and tourism"^[1]. 

And now, with climate change on everyone's minds, you might notice more eco-friendly practices popping up, like hotels going green and ditching single-use plastics.

People's changing tastes

Ever-changing preferences are a big driving force behind hospitality trends. From wanting personalised experiences to expecting loyalty programs tailored just for us, it's all about feeling special when we travel.

Economics 

Let's not forget about the almighty dollar! Economic ups and downs shape how and where we travel. So, hotels and restaurants are getting savvy with their pricing, offering everything from budget-friendly stays to splurge-worthy luxury experiences.

So, next time you check into a hotel or book a table at a restaurant, remember—it's not just about the comfy beds or delicious food. It's about many factors coming together to make your hospitality experience the best it can be!

Key hospitality trends across the industry

Get ready to discover ten game-changing trends reshaping how we experience hotels, dining, and more. Let's dive in and see what key trends are making waves in the world of hospitality.

Trend 1: BLeisure travel

While those travelling on business often try to corporate a little tourism, pleasure, and fun into their trips, the rise of BLeisure travel in recent years has been enormous. BLeisure travel is a combination of travelling for work and for leisure. 

The increasing number of those working remotely, not just from home, has meant workers are adapting and getting better at seizing the opportunities that work provides. One in three business travellers will incorporate some leisure into their work trip in 2025, according to Jeanne Liu of the Global Business Travel Association, with millennials leading the way.

Digital nomads, for instance, are workers who are always on the go. They live a nomadic lifestyle with no set base, travelling in vehicles and from AirBnB to hotel to vehicle, working as they go. Rather than paying rent on one home, digital nomads will contribute a lot of money to the hospitality industry, and will want a hotel to feel as much like a home as possible. 

BLeisure travellers, whether they travel for a day, a week, or all the time, are seeking all kinds of leisure, from the comfort of a homey cafe to a beach or a cultural marvel. This is fuelling hotels and other hospitality businesses to incorporate relaxed workers who may be putting in longer hours, but are doing so with higher degrees of comfort than ever before.

What your business can do to capitalise on this trend:

• Create spaces in your business designed for workers, whether that's desks in hotel rooms, plug sockets and strong WiFi in restaurants and bars, or enclosed and quiet booths where someone can setup to work for the day.
• Advertise and market to the BLeisure travellers by promoting how easy commutes are from your hospitality business to local districts AND popular tourist spots. Directly mention features like WiFi, work spaces, and how quiet your site is.
• Advertise your leisure spaces with workers in mind. BLeisure travellers may work from the pool, the beach, a spa, or anywhere that may once have been considered purely a leisure spot! 

Trend 2: Embracing renewable energy

Travellers and diners are increasingly mindful of the environmental impact of their choices. They want their leisure experiences to align with their values, which often includes reducing their carbon footprint. At the same time, businesses in the hospitality sector are recognizing the benefits of going green, both for the planet and their bottom line.

By reducing energy consumption and transitioning to renewable energy sources, hospitality businesses can become more efficient and appeal to eco-conscious consumers. Hotels, in particular, have a variety of renewable energy options at their disposal, including solar, wind, combined heating and power, geothermal, and biofuels.

Of course, there are challenges, such as securing funding and dealing with space constraints. However, the hospitality industry understands the importance of environmental responsibility and the potential for long-term cost savings, especially in the face of energy market fluctuations. By embracing renewable energy, hotels, and other businesses can reduce their environmental impact and attract environmentally conscious guests who prioritise sustainability in their travel and dining choices.

Major hotel groups are already committing. Radisson Hotel Group, for example, has pledged to reach net zero by 2050; they report that in 2023 they reduced their Scope 1 & 2 carbon emissions per square metre by 35% (compared with 2019) and that many of their hotels already run entirely on renewable energy and continue to do so into 2025 and '26.

Similarly, IHG Hotels & Resorts has launched its “Low Carbon Pioneers” programme, with CEO Elie Maalouf saying the initiative helps “future-proof” hotels while meeting evolving guest expectations for sustainability.

To capitalise on this trend, hospitality businesses can:

• Install renewable-energy systems (solar panels, heat pumps, etc.) where feasible — even partial on-site generation helps reduce emissions and energy costs.

• Explore renewable energy sourcing or purchasing renewable-energy credits when on-site generation isn’t viable.

• Promote sustainability credentials explicitly in marketing (“100% renewable electricity,” “low-carbon stay,” or similar) to attract eco-conscious guests.

• Embed sustainability into long-term business planning — for example, creating a dedicated “green team” or hiring a sustainability manager to ensure green initiatives aren’t just cosmetic.

Trend 3: Going green with sustainability

People these days are really big on saving the planet, and for many travellers this is a key factor in their decision making. They want to make sure the companies they support are doing their part, too. That's why sustainability has become such a big deal in the hospitality world lately.

When was the last time you went out to eat and noticed a restaurant bragging about their veggie and vegan dishes? Or maybe you've stayed at a hotel that's all about using smart technology in their hotel rooms to save energy? It's all part of the sustainability trend.

And hey, it's not just about what's on the menu or how the room is lit up. Even the stuff like towels and bedsheets in hotels are getting an eco-friendly makeover, using more sustainable materials.

According to the Sustainable Travel Report by Booking.com, a massive 76% of travellers want to travel more sustainably. So, it's not just a passing fad, it's something that's important to many people, reflected in the latest hospitality industry trends.

What your business can do to capitalise on this trend:

• Install energy-efficient systems, such as heat-pumps, LED lighting, or renewable-energy sources, and emphasise these upgrades in your marketing.

• Use bulk amenities or sustainably produced linens instead of disposable or high-impact alternatives. Smaller touches add up.

• Implement waste-reduction and recycling policies, and source food and supplies locally when possible.

• Highlight your sustainability credentials clearly, either via certification, or by stating concrete measures (e.g. “100% renewable electricity,” “low-carbon stay”).

Trend 4: Wellness

Instead of starting a new diet or exercise routine before their vacations, travellers in 2024 are opting to prioritise their health and wellness goals during their trips. They're deliberately choosing destinations and experiences that offer opportunities for well-being, such as healthy meal options (they're going organic), fitness classes, meditation sessions, or even lifestyle coaching.

This shift in mindset reflects a growing recognition of the importance of self-care and holistic wellness, even while on the road. Rather than viewing travel as a break from healthy habits, people are embracing it as an opportunity to nourish their bodies, minds, and spirits.

By booking vacations with wellness in mind, travellers can return home feeling rejuvenated and inspired, ready to tackle life's challenges with renewed energy and vitality. It's not just about sightseeing or lounging by the pool, it's about investing in one's well-being and creating memorable experiences that support a healthy lifestyle.

Industry commentary supports this: wellness tourism is among the major growth areas in hospitality and hotel industry trends over the next several years. Hotels that succeed in combining comfort with wellness are seeing rising demand from guests who treat travel as self-care rather than simply leisure.

What your business can do to capitalise on this trend:

• Build wellness packages: healthy-meal menus, spa or massage services, yoga/meditation classes, fitness or nature-walk options.

• Offer in-room wellness amenities (e.g. yoga mats, filtered water, healthy snacks, wellness guides).

• Promote local, organic or plant-based dining options to appeal to health-conscious guests.

• Market stays around wellness, emphasising rest, rejuvenation, and mindful travel in communications.

Trend 5: Harnessing the power of artificial intelligence

AI is making waves in the hospitality industry, particularly in enhancing customer service. According to a report by We Market Research, the global AI in the hospitality market is projected to skyrocket, with a staggering Compound Annual Growth Rate (CAGR) of 60% anticipated until 2033.

One standout example is the rise of AI-powered chatbots, revolutionising online customer interactions by providing quick, intelligent responses to inquiries and eliminating those dreaded waiting times.

But that's not all AI can do. Some hotels are taking it a step further by introducing AI and voice-controlled customer service or tourist information hubs right within their establishments. Imagine checking into your hotel room and simply asking a virtual assistant for recommendations on local attractions—it's all possible with AI technology.

Restaurants are getting in on the action, too. AI-powered systems can help streamline kitchen operations, optimise inventory management, and even personalise menu recommendations based on customer preferences. With AI, restaurants can deliver faster, more efficient service while catering to their patrons' unique tastes.

What your business can do to capitalise on this trend:

• Introduce smart-room features: app-controlled or voice-controlled lights, temperature, entertainment.

• Use AI chatbots or virtual-concierge tools for guest enquiries, room service orders, or local recommendations.

• Leverage data through PMS/CRM to personalise guest experience such as preferred room settings, tailored offers, and personalised welcome amenities.

• Use technology to streamline operations behind the scenes: maintenance scheduling, energy management, predictive analytics.

Trend 6: Mobile check-in for hotel guests

Next up in our trends in the hospitality industry guide is mobile check-ins. Gone are the days of waiting in long lines at the hotel reception desk. Thanks to mobile check-in, guests can now breeze through the arrival process with ease. This innovative trend allows travellers to check in to their accommodations remotely using their smartphones or mobile devices.

The convenience of mobile check-in is undeniable. Guests can complete the check-in process from anywhere, whether they're en route to the hotel or relaxing in the lobby. By simply providing their information and payment details through a mobile app or website, guests can receive their room keys electronically and head straight to their accommodations upon arrival.

The benefits extend beyond convenience. Mobile check-in enhances efficiency for both guests and hotel staff, reducing wait times and streamlining operations. It also allows for a contactless experience, which has become increasingly important in light of health and safety concerns.

According to a recent survey, 62% of respondents said they would prefer to check in and out through a hotel app, highlighting the growing demand for mobile-centric experiences in the hospitality industry. Similarly, many hotel executives now rank contactless check-in as a priority investment.

Moreover, mobile check-in opens the door to additional features and hospitality services. The hotel industry can use mobile apps to offer personalised welcome messages, room upgrades, and special offers tailored to each guest's preferences. This level of customisation enhances the overall guest experience and fosters loyalty among patrons.

What your business can do to capitalise on this trend:

• Adopt a mobile check-in and/or mobile-key system for guests, reducing reliance on physical keycards or front-desk queues.

• Offer a fully mobile guest journey, including booking, check-in, room access, services,  and checkout.

• Use app-based upselling (room upgrades, early check-in/late checkout, F&B or spa add-ons) at the moment of check-in.

• Ensure digital systems integrate with your PMS and guest management tools for smooth data flow and operations.

Trend 7: Virtual reality tours and immersive pre-stay experiences

Imagine being able to explore your dream vacation destination without leaving your living room. That's the magic of virtual reality (VR) tours in the hospitality industry. With just a VR headset or even your smartphone, you can embark on an immersive journey through hotels, resorts, and attractions, all from the comfort of your home.

These VR tours aren't just about showing you pretty pictures. They're about putting you right in the middle of the action. You can stroll through lavish hotel lobbies, peek inside luxurious suites, and even dip in the pool—all without ever stepping outside.

For travellers, virtual reality tours offer a sneak peek into what their future getaway could look like. It's like trying on a vacation before you buy it, giving you the confidence to book with peace of mind. Plus, it's a fun way to get excited about your upcoming trip and start planning your itinerary.

But it's not just travellers who benefit from VR tours. Hotels, resorts, and event venues can also use this technology to showcase their offerings in a whole new light. By providing immersive experiences that go beyond traditional photos and videos, they can capture the attention of potential guests and stand out in a crowded market.

Hospitality-technology forecasts list VR/AR among the rising innovations for 2025, alongside mobile apps, smart rooms and contactless services. By offering a virtual preview, hotels can build trust, manage expectations, and boost conversion — especially for first-time or remote guests.

What your business can do to capitalise on this trend:

• Develop 360° virtual tours or VR walkthroughs of rooms, public spaces, amenities, and event venues.

• Embed these tours on your website, on booking platforms, or in marketing materials.

• Use VR to showcase special or premium rooms to give guests a sense of what they’re paying for.

• Combine VR with personalised offers (e.g. “see the room, choose your floor/view, reserve directly”).

Trend 8: Advancements in hospitality technology

Welcome to the era of cutting-edge hospitality technology, where innovations like restaurant POS (point of sale) systems, Hospitality POS systems, and hotel PMS (Property Management Systems), IoT-based smart-room controls, predictive maintenance, and automated guest services are all transforming how businesses operate and guests experience hospitality.

Let's start with restaurant POS systems. These sophisticated platforms go beyond just processing payments, they also streamline operations, track inventory, and optimise the dining experience for both guests and staff. With features like customisable menus, mobile ordering, and integrated analytics, restaurants can deliver exceptional service while maximising efficiency and profitability.

Similarly, hotel POS systems are revolutionising the guest experience in hotels and resorts. From seamless check-ins and express check-outs to personalised room service and concierge assistance, these systems are designed to enhance every aspect of the guest's journey. With intuitive interfaces and real-time communication capabilities, hotels can provide guests with a seamless and memorable stay.

Let's not forget about hotel PMS systems, which serve as the backbone of hotel operations. These comprehensive platforms manage reservations, streamline housekeeping tasks, and facilitate communication between departments. By centralising data and automating routine processes, hotel PMS systems enable properties to deliver superior service while optimising revenue and occupancy.

According to recent industry tech reports, many hotels are adopting IoT, automation, and smart-room innovations to both enhance guest comfort and improve operational efficiency. Smart tech now supports everything from automated lighting and climate control to integrated mobile apps for room service, self-service kiosks, and digital ordering.

This trend helps hotels scale without necessarily scaling staff, freeing human resources for more personalised, high-touch interactions with guests.

What your business can do to capitalise on this trend:

• Implement a modern PMS and integrate it with guest-facing apps for bookings, services, and in-stay requests.

• Use IoT for room automation: lighting, HVAC, occupancy sensors, energy management.

• Offer mobile/ tablet-based services for room service, concierge, check-in/out, F&B ordering.

• Streamline backend operations with automation — housekeeping management, maintenance requests, guest messaging — so staff can focus on guest experience rather than admin.

Trend 9: Voice search and voice control

Suppose you walk into your hotel room and simply ask, "Hey, can you dim the lights?" or "Could you order me some room service?" No need to fumble with buttons or menus—just voice your request, and it's done. That's the magic of voice search and voice control technology in hospitality.

This trend is all about making things easier for guests. Instead of typing or tapping away on a device, you can simply speak your commands, whether it's asking for local recommendations, checking hotel amenities, or even adjusting the thermostat. It's like having a personal assistant right at your fingertips—more like right at your voice. Personalization is now considered essential rather than optional. According to a 2025 survey, about 74% of travellers prefer hotels that adapt their stay to personal preferences.

And it's not just for hotel rooms. Restaurants are getting in on the action, too. Imagine sitting down at a table and ordering your meal by simply speaking your choices out loud. No need to flag down a server or wait for a menu—you can place your order with just a few words.

Nor is this only for guests! Voice search and voice control technology also help hospitality businesses streamline their operations. By automating tasks and providing instant responses to guest requests, hotels, and restaurants can improve efficiency and deliver better service.

What your business can do to capitalise on this trend:

• Provide smart-room features with voice or app-based controls for lighting, temperature, entertainment.

• Collect guest preferences (via booking forms or loyalty apps) to personalise room setup or service offers.

• Offer tailored amenities or experiences (e.g. curated playlists, lighting presets, local activity suggestions) based on guest profile.

• Use guest data responsibly to anticipate needs, without compromising privacy, and wow guests with thoughtful touches.

Trend 10: Personalisation

Let's talk about making your hospitality experience truly yours. Personalisation is more than just a buzzword, it's a game-changer in the industry. From the moment you book your stay to the minute you check out, hotels and restaurants are finding innovative ways to tailor every aspect of your experience to suit your preferences.

In a 2025 industry report, researchers found hotels using data analytics and AI to personalise experiences see higher guest satisfaction, increased repeat bookings, and stronger guest loyalty. Hotels are using data-driven insights to anticipate your needs and preferences so your room feels like it was designed just for you.

Restaurants are also getting involved in the action. Imagine walking into your favourite restaurant with the staff, knowing your dietary preferences, allergies, and favourite dishes. From personalised menu recommendations to customising your dining experience based on your taste buds, restaurants are going above and beyond to make every meal feel special.

What your business can do to capitalise on this trend:

• Use a guest-data platform or PMS/CRM to record preferences, past stays, dietary requirements, and guest history.

• Offer personalised room amenities or services (e.g. pillow menus, preferred room temperature/light settings, tailored dining suggestions).

• Use guest data to drive marketing with targeted offers, loyalty perks, personalised promotions.

• Ensure transparency and privacy! Allow guests to control what data is stored and used, while delivering value through personalisation.

Embracing the future of hospitality

As we reach the end of our exploration into the world of hospitality industry trends, it's clear that the future holds both excitement and opportunity. From sustainable practices to cutting-edge technology, the hospitality industry is evolving in ways we never imagined.

But amidst all the change, one thing remains constant: the importance of human connection. At its core, hospitality is about people—connecting with guests, understanding their needs, and creating memorable experiences that leave a lasting impression.

As we look ahead, let's remember that hospitality isn't just about trends or technology—it's about the people you serve. Whether it's a warm welcome at check-in, a delicious meal shared with loved ones, or a thoughtful gesture that makes someone's day, it's these moments of genuine human connection that truly define hospitality.

So, as we embrace the future, let's do so with open hearts and a commitment to serving others. Let's harness the power of innovation to enhance the guest experience while never losing sight of the values that make hospitality truly special.

Let's create a future where every guest feels valued, every experience is unforgettable, and every interaction has a positive impact. Because, in the end, it's not just about hospitality trends or technology—it's about the people we touch along the way. Here's to a future filled with warmth, kindness, and endless possibilities. Cheers to the journey ahead!