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Pizza Advertising: 10 Tips On How To Become The Best Pizza Spot in Town

Tillie Demetriou
17 Mar 2023

As a pizza restaurant owner, you know the competition in the pizza business is tough. You have to fight for your customer's attention, which is not an easy task. But fear not, 'cause we've got you covered with ten amazing tips that'll help you become the best pizza spot in town and gain loyal customers.

Pizza is one of the most loved foods worldwide, and who can blame them? A slice of pizza can bring joy to anyone's day. But to stand out in the pizza business, you need more than just great pizza. You need an effective pizza marketing strategy that'll make people crave your pizza, even when they're not hungry.

That's where advertising comes in. With the right advertising and marketing techniques, you can attract new customers, retain loyal ones, and grow your pizza business. From creating a strong online presence to offering deals and specials, hosting events, partnering with local businesses, and leveraging SEO strategies, there are countless ways to make your pizza spot stand out. And let's not forget about the importance of loyal customers. They're the backbone of any successful pizza business. By creating a loyalty program and collecting customer feedback, you can ensure that your customers keep returning for more.

So, if you're ready to take your pizza business to the next level, keep reading for ten amazing pizza advertising tips that'll make your pizza spot the talk of the town!

Benefits of pizza marketing

As a pizza business owner in a highly competitive industry, you understand the importance of reaching out to new customers and retaining existing ones. A pizza marketing strategy is not just limited to making a delicious pizza but also communicating to customers why they should choose your pizza over others. In today's world, pizza marketing has become more important than ever before. Here are some of the benefits of incorporating a marketing strategy into your pizza business:

Increased visibility and brand awareness:

With effective pizza advertising and marketing strategies, you can reach out to more potential customers and increase your pizza business's visibility. This helps create brand awareness, making your pizza spot the go-to place for people craving pizza.

Boost sales and revenue:

When more people know about your pizza business, you're likely to see an increase in customers and sales, leading to more revenue. Pizza marketing can help attract new customers, while marketing strategies can keep existing customers engaged.

Stand out from competitors:

With so many pizza spots out there, it can be tough to stand out. Pizza marketing and advertising allow you to showcase what makes your pizza business unique and special, from your pizza toppings to the ambiance and the fun events you host.

Create loyal customers:

Pizza marketing isn't just about attracting new customers. It's also about creating loyal customers who keep coming back for more. By advertising your loyalty programs or special deals for repeat customers, you can create a community of pizza lovers who keep choosing your pizza business over others.

Boost your online presence:

In today's digital age, having a strong online presence is crucial. Effective pizza marketing and marketing strategies can increase your visibility online and reach more potential customers searching for pizza in your area.

10 fun and unique pizza marketing ideas for your business

If you're looking for creative ways to promote your pizza business and attract more customers, here are 20 fun and unique pizza marketing ideas to consider:

1. Host a pizza-making competition or class:

Hosting a pizza-making competition or class is not only a great way to engage with your customers, but it's also a fantastic way to showcase your expertise in pizza making. Whether you're teaching them how to toss the dough like a pro or showing them how to create the perfect sauce, customers will appreciate the opportunity to learn from the experts.

And who knows, you may even discover the next great pizza chef among your customers! 

You could even make it a regular event, with different themes or styles of pizza, to make each class unique and exciting.To really amp up the excitement, why not offer a prize to the winner of your pizza-making contest? A gift card to your pizza restaurants or a direct mail campaign promoting a free vegan pizza for a month could be just the motivation customers need to put their best pizza-making foot forward. 

Plus, with the rise of veganism, you could even consider hosting a vegan pizza-making competition or class. It's a great way to showcase your restaurant's commitment to catering to various dietary needs.

2. Create limited-time menu items:

Who doesn't love trying something new and exciting? By featuring limited-time menu items, you're giving your customers a reason to visit your pizza shop or restaurant industry more often. Plus, it's an excellent way to showcase your creativity and innovation in the pizza marketing strategy.

One great example of this is the "stuffed crust" pizza that Pizza Hut introduced. It was such a hit that it's now a regular menu item, but its introduction generated a ton of excitement and buzz.

You can also experiment with unique and unexpected toppings to create a buzz around your pizza shop. For example, you could try a breakfast pizza with bacon, eggs, and cheese, or a dessert pizza with Nutella and strawberries. These unique and creative options will get people talking about your pizza marketing strategy and sharing it with their friends and family.

Limited-time menu items can also help you gather valuable feedback from your customers. Ask them for their opinions and suggestions, and use that feedback to improve your pizza offerings in the future.

In conclusion, featuring limited-time menu items is a great way to keep your pizza shop fresh and exciting while generating buzz and excitement in the pizza industry. So get creative and experiment with new and unique pizza toppings to keep your customers coming back for more!

3. Offer free pizza for a year:

What's better than a free pizza? How about free pizza for an entire year?! Offering this type of promotion can create a buzz around your pizza restaurant, bringing in new customers and increasing pizza sales.

To execute this promotion idea, you can run a contest where customers can enter by signing up for your loyalty program or leaving a review on your website or social media pages. Not only will this help you gather valuable feedback from customers, but it will also encourage them to become more engaged with your pizza marketing strategy.

One great example of this type of promotion is the "Pizza for a Year" contest run by the pizza chain Papa John's. To enter the contest, customers had to sign up for their rewards program and be randomly selected as a winner. The promotion generated a lot of excitement and engagement and helped Papa John's increase their pizza sales.

Another way to offer free pizza for a year is to run a social media contest. Encourage customers to share photos of their favorite pizza from your restaurant and tag your pizza marketing account. Each week or month, select a winner and offer them a year's free pizza. (And then don’t forget to ask the winner to post on their social media every time they visit!)

In conclusion, offering free pizza for a year is a fun and engaging way to promote your pizza restaurant and increase pizza sales. So get creative with your promotion ideas and watch your loyal customer base grow!

4. Partner with local breweries or wineries:

Pizza and beer or wine? Count me in! Partnering with local breweries or wineries is an excellent way to attract new customers to your pizza restaurant while also offering a unique and memorable experience.

To execute this pizza marketing idea, consider hosting a pizza, beer, or wine pairing event. This type of event can be held at your restaurant or at a local brewery or winery and can feature a selection of your most popular pizzas paired with a variety of local beers or wines.

For example, if you offer a vegan pizza on your online ordering page, consider pairing it with a locally brewed IPA or a crisp Sauvignon Blanc. This type of pairing can showcase the flavors of both the pizza and the beverage and can help attract customers who may not have tried your pizza restaurant before.

Partnering with local breweries or wineries can also help you tap into a new customer base that is interested in trying new and unique food and beverage pairings. By offering this type of experience, you can differentiate your pizza restaurant from others in the area and attract customers looking for something different.

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5. Create pizza-themed merchandise:

Creating pizza-themed merchandise is a fun and effective way to generate word-of-mouth marketing and increase brand awareness.

To execute this pizza marketing idea, consider selling t-shirts, hats, and other merchandise with your pizza business's logo and branding. For example, you can create a t-shirt that says, "Pizza is my love language" or "I'd rather be eating pizza." These types of fun and creative designs can catch people's attention and make them curious about your pizza restaurant.

Creating pizza-themed merchandise promotes your pizza restaurant and helps create loyal customers who are proud to wear and use your branded merchandise. They will be walking advertisements for your pizza restaurant, generating free word-of-mouth marketing wherever they go.

Another great thing about this pizza marketing idea is that it can be sold both online and in-store. You can create an online shop where customers can purchase your pizza-themed merchandise or sell it in your restaurant to customers who are dining in or picking up their orders.

6. Offer pizza by the slice:

Sometimes customers just want a quick and easy meal, and that's where selling pizza by the slice comes in handy for pizza businesses. Offering pizza by the slice can increase pizza sales by making your products more accessible and convenient for customers who don't have the time or appetite for a whole pizza.

For example, imagine a busy student who's rushing to class but wants a quick bite to eat. Instead of opting for a fast-food burger or sandwich, they can stop by your pizza restaurant and grab a delicious slice of pizza for a quick and satisfying meal.

Pizza by the slice also allows customers to try out different toppings and flavor combinations without committing to a whole pizza. This can encourage customers to come back and order a whole pizza with their favorite toppings, increasing your overall pizza sales.

Another way to increase pizza sales with this pizza marketing idea is by offering combo deals with pizza by the slice. For example, you can offer a slice of pizza with a side salad or a drink for a discounted price. This can incentivize customers to purchase more items from your pizza restaurant and increase your overall sales.

7. Create a loyalty program:

As an independent pizzeria, building a loyal customer base is crucial for the success of your business. One way to do this is by creating a loyalty program that rewards regular customers with special discounts, offers, or even free pizza.

For example, you can offer a loyalty program where customers earn points for every purchase they make. Once they reach certain points, they can redeem them for a free pizza or other special offers. This can incentivize customers to continue coming back to your pizzeria and increase their loyalty to your brand.

Creating a loyalty program can also help you target your local customers and build a community around your business. By offering special perks to your most loyal customers, you can create a sense of exclusivity and make them feel like a part of your business's inner circle.

Consider tailoring your loyalty program to your target audience to make it even more effective. For example, if your pizzeria is located near a college campus, you can offer student discounts or free pizza for every certain number of purchases. This can help you attract and retain your target audience and build a loyal customer base.

8. Run social media contests:

Social media is a powerful tool for pizza businesses to connect with their customers and create buzz around their brands. One effective way to do this is by running social media contests that are eye-catching, mobile-friendly, and cater to customer needs.

For example, you can run a photo contest where customers are encouraged to share photos of their favorite pizza from your pizzeria on social media using a specific hashtag. You can offer prizes for the best photos, such as a free pizza or gift card, and feature the winning photos on your social media channels.

Another idea is to run a user-generated content contest where customers can submit their own pizza recipes or topping combinations. This can create a sense of community around your brand and encourage customers to engage with your pizzeria beyond just ordering pizza.

To make your social media contests even more effective, make sure they are mobile-friendly and easy to participate in. Customers should be able to enter the contest easily from their mobile devices and share their photos or recipes with just a few clicks.

9. Host a pizza party press events:

Hosting a pizza party press event can be a fantastic way to create buzz and excitement for your pizza business. By inviting food bloggers, social media influencers, and other members of the press, you can generate positive coverage and get your pizza business in front of a wider audience.

To make your pizza party press event even more exciting, consider offering discounts or specials to those who attend. You could also create custom pizzas with unique toppings that are exclusive to the event, making it an even more special and memorable experience.

Make sure your event is eye-catching and caters to customer needs. You want to create an Instagram-worthy event that encourages guests to share their experiences on social media. By making your event mobile-friendly, you can also attract younger audiences who are more likely to share user-generated content on their social media accounts.

10. Create unique pizza box designs

Pizza boxes may seem like a small detail in your hospitality marketing strategy, but they can actually have a big impact on your business. Instead of using plain, boring pizza boxes, why not make them eye-catching and fun? Creating unique pizza box designs can be a great way to make your business stand out from the crowd and generate buzz on social media.

You can come up with a fun design that incorporates your pizza restaurant's branding and logo or get creative with themes like holidays or local sports teams. You could even run a contest where customers can submit their own pizza box designs and choose a winner to be featured on your boxes for a limited time.

When customers see an interesting and unique pizza box, they are more likely to take a photo and share it on social media. This means free publicity for your pizza business and an increased chance of attracting new customers. Make sure your pizza box design is mobile-friendly and has a call-to-action that encourages customers to share their photos online. With the right design, your pizza boxes can become a fun and effective marketing tool.

The best POS system for pizza shops

Whether you run a food truck, takeaway, or eat-in pizza parlour, you can start operating on your own terms, with Epos Now’s complete EPOS System for pizza shops.

How a pizza shop POS system can benefit your business

Are you tired of dealing with the hassle of manual order-taking and payment processing? A pizza shop POS system can make your life easier and your business more efficient.

1. Streamlined online ordering

With a pizza shop POS system, you can easily set up an online ordering page for your customers to place their orders. This saves you time on taking orders over the phone or in person and makes it easier for customers to order from the comfort of their homes.

2. Benefits of epos online ordering

Moreover, Epos Now Online Ordering provides a user-friendly interface where customers can view your menu, customize their order and even pay for their food without having to interact with staff. By implementing this service, you can provide a contactless solution for customers to order and pay for their food, increasing customer satisfaction and minimizing the spread of germs.

3. Epos order and pay

In addition, the Epos Order and Pay service allows customers to pay for their food with their mobile devices, further enhancing the contactless experience. This service is a great solution for those who don't want to deal with the hassle of cash or card payments.

Payment processing services

A pizza shop POS system can also integrate with a range of payment processing services, making it easier for you to accept various forms of payment, such as credit and debit cards, mobile payments, and even cryptocurrency. Additionally, it simplifies the process of splitting bills and calculating tips, ensuring accurate and efficient payment processing.

TIP: Check out our best POS systems for pizza shops blog for a comprehensive list of POS systems that can streamline your business operations and improve your customer service.

Pizza advertising: the ultimate recipe for success!

There you have it, pizza lovers! With these mouth-watering pizza marketing ideas and the power of a pizza shop POS system, you'll be on your way to becoming the hottest pizza spot in town.

Remember, the key is to get creative and always think outside the pizza box. Use social media to your advantage, partner with local businesses, and don't forget about the power of customer loyalty. And if all else fails, just offer free pizza – who can resist that?

By implementing these pizza marketing strategies and utilizing the benefits of Epos online ordering and payment processing services, you'll be well on your way to increasing your pizza sales and attracting new customers.

So go ahead, let your pizza creativity flow, and don't be afraid to try new things. Because when it comes to pizza advertising, the sky's the limit!

For more information and helpful guides on launching, marketing and managing your business, check out our resources below:


Ready to streamline your pizza business and increase profits? Contact our team of experts today to learn about our advanced hospitality POS system.

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